• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/3

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

3 Cards in this Set

  • Front
  • Back
  • 3rd side (hint)

Relationship

marketing perspective
  • focuses on identifying + establishing
  • maintaining + identifying
  • end relationships if necessary
  • remain profitable
  • meet parties' objectives
  • MOVE TO mutual exchange, NOT competition
  • mutual collaboration + dependency, AWAY from self-reliance and choice

identifying


maintaining


end relationships


profitable


objectives


mutual collaboration

Definition of marketing
  • marketing is the activity
  • SET of INSTRUCTIONS
  • PROCESS for creating + communicating
  • delivering + exchanging offerings
  • have VALUE
  • FOR customers, clients, partners and society at LARGE

Cause-related

marketing perspective


  • PRINCIPLE - orgs must contribute to designated causes - NGOs + non-profit
  • consumers engage in revenue-producing exchanges with org
  • APPROVAL by society to OPERATE effectively
  • mutual benefit to charities + org
  • ENHANCEMENT of org's reputation, new customers, employee loyalty
  • integrity of org - ethical standards
  • respect