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17 Cards in this Set
- Front
- Back
- 3rd side (hint)
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experience economy
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where in commodidites, goods & services are most successffully sold when they are marketed
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revenue stream
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the income generated by a product that can be brought to the market place and sold
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tangible recreation good vs. intangible service?
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Tangible goods: supplies, Equipment, Venues
Intangible services: Activities, Events, personal services |
tangible good is a teddy bear i made my self after attending a build a bear store.
intangible service is the memories i had riding my first wave. |
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Two roles an agency may have in providing programs:
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1) Facilitator role- Agency provides the means, but participants select “how”
2)Director Provider:Services are completely provided by Agency |
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Developing leisure service products that will
attract a client base and provide adequate _______________ Is the goal of every agency. |
adequate
REVENUE STREAMS |
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What are 2 issues that affect how an agency structures its programs?
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1) Cost- increases as one moves from being a facilitator to a direct provider
2) Participant desires: relative importane for the participant in playing a role in dev. & Provision of the leisure service. |
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What is ment by program format?
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formats_ require varing degrees of effort from both gthe individual and the agency
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What are different types of program areas?
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CULTURAL PROGRAMMING
SPORTS PROGRAMMING AQUATICS PROGRAMMING OUTDOOR PROGRAMMING HEALTH AND FITNESS PROGRAMMING SOCIAL PROGRAMMING TRAVEL AND TOURISM PROGRAMMING HOBBIES |
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The challenge of every agency is
to generate EARNED income (aka: Revenue Stream) which are/can be... |
SELLING RENTING
ORGANIZING CHARGES SELLING ACTIVITY EQUIPMENT REVENUE STREAMs: ADMISSION CHARGES SELLING ANCILLARY SUPPLIES |
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The service continuum-
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The level of programmer involvement in the delivery of programs
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INDIVIDUAL
PROVISION Self-Directed Non-competitive Clubs Groups Open House Drop-In Competition Leagues Tournaments Special Events Skill Development AGENCY PROVISION |
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what are the 5 stages of the program life cycle?
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1)Introduction
2) Growth 3) maturation 4) saturation |
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Introduction stage of the program life cycle is characterised by..
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the considerable amount of programmer effort needed and successfully launch a new program
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Growth stage of the life cylce means:
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the # of patrons in a program increases most rapidly
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Maturation stage of the life clye means
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program growth slows as enrollment slows
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saturation stage of the life cylce means;
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saturation when a program growth slows & the # of patrons enrolled levels off.
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Decline stage of the program life cycle model is characterised by?
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falling enrollments: revenue & users declines further
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wha are the 10 elements of theme program?
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1. activities
2. Refreshments 3. decorations or props 4. entertainment 5. aduiovisuals 6. costumes 7. lighting 8. prizes 9. music 10. gimmicks (prizes etc.) |
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