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75 Cards in this Set
- Front
- Back
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What is the definition of Primary Audience and Secondary Audience?
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Primary Audience: The main audience for amedia product. Secondary Audience: This audience can affect the consumption statistics if notaccounted for. Example: Finding Dory Primary Audience: Children | Secondary Audience: Parents |
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What is an Active Audience and Passive Audience? |
Active Audience: An audience that interacts physically with a media product. Passive Audience: An audience that does not fully interact physically with the product. |
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What is a Subjective response?
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Responses that are personal. |
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What is an Objective response? |
Responses that are influenced by facts. |
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What is a Reliable response? |
Research that will give fair results. |
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What is a Valid Response? |
Research methods that will help towards your goal. |
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What is a Digital Media Product? |
The current system of broadcast using digital computer technology to record, store and share media. |
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What is an Analogue Media Product? |
An older outdated system of broadcast-information is recorded, stored and shared not using digital computers. |
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What is Synergy? |
The way in which different elements of media industries worktogether to promote linked products across different media. |
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What is Vertical and Horizontal Integration? |
Vertical Integration: Companies that require a company that operates either before or after the acquiring company in the production process. Horizontal Integration: Companies that acquire a similar company in the same industry. |
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What is Cross Media Convergence? |
Media companies delivering their product on more than one media outlet/platform. Example: 'The Guardian' Newspaper having a digital version along with physical copies. |
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What is Technological Convergence? |
The combination of two or more different technologies in one device. |
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Define Pre-Production
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Tasks done before the product is made. (Planning and research, etc.) |
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Define Production |
Constructing the different elements of a media product. |
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Define Post-Production |
Bringing the elements together to create a finished media product. |
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Define Distribution |
Making a product accessible to audiences through advertising and promotion. |
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Define Exhibition |
The audience view/interact with the finished media product. |
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What is a Device? |
Term used to describe technological objects (e.g. Tablet,Computer, Phone, etc.). |
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What is a Platform? |
Describeswhat media products are distributed through (e.g. Netflix, Streaming,Television). |
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Define Interactivity |
Digital media that encourages audience participation andinteraction. |
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Define Personalisation
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Adjustingcontent for a particular individual. Can be used to improve a user’s experienceand add value (e.g. being able to log in / sign in) |
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Define AsymmetricalComposition |
An unbalanced arrangement of objects within a scene orframe. Commonly used to create uneasy and unnatural themes. |
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Define Balance |
The spatial arrangement of objects that give a senseof equilibrium. |
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Define Font |
A style of lettering. |
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What is Functional Lighting? |
Lightingused for everyday purposes, e.g. to read or see what is in a room. |
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Define Aural Motifs |
Soundthat is suggestive of a particular theme or idea. |
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What is Bridge Sound? |
Wheresound continues from one scene to the next creating a sense of continuity. |
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Define Incidental Music |
Describesmusic in a television programme, radio programme or video game that is not theprimary music, but background music that adds atmosphere. |
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Define Perspective Sound |
Theposition of sound in terms of space, pitch, volume and timbre. |
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What is Aberrant Reading? |
When the audience interprets meaning that is different from the intention of the media producer. |
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What is Active Media?
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Media that requires audience interaction in order to acquire the full meaning or message intended. E.g. "A Date with Markiplier" on YouTube |
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What is the ASA (Advertising Standards Authority)? |
The UK's independent regulator of advertising across all media sectors. |
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Define Audience Profiling |
A detailed breakdown (profile) for the type of audience that would be interested in the media. An average audience profile usually consists of: Age, aspirations, buying habits, gender, interests, lifestyle, etc. |
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What Audience Research Methods are there? |
Questionnaires, surveys, focus groups, internet research, archive research |
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Are Focus Groups a form of Primary or Secondary Research? |
Primary Research. |
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Is Archive Research a form of Primary or Secondary Research? |
Secondary Research. |
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What is the BBFC (British Board of Film Classification)? |
The BBFC is responsible for giving films their censorship classification. (E.g. U, PG, 12A, 12, 15, 18) They also give video games censor classification, such as the Grand Theft Auto series. |
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What is the Box Office? |
1) A place where tickets are bought and reserved. 2) Refers to the commercial success of the a film in terms of tickets sold and gross income. |
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What is a Campaign? |
A series of intended promotions to promote a new media product.
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What is a Closed Narrative? |
A narrative with a clear sense of an ending wand no loose ends |
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What is High-Key Lighting? |
High-key lighting is often seen in romantic comedies and musicals, encompassing an even lighting pattern and avoiding dark areas in the frame. |
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What is Low-Key Lighting? |
Low-key lighting is often seen in horror movies and thrillers, comprising of a lighting pattern that has both bright and dark areas in the frame. Often employed to unnerve the audience. |
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What are codes and conventions? |
Elements such as visual and sound, that create meaning for audiences and are typical of a particular genre of type of media product. |
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What is convergence? |
Where two or more media sectors are merged together to synergy. An example is the convergence of print media such as newspapers and online newspaper content, e.g. The Guardian newspaper and www.guardian.co.uk. |
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What is a Creative Media Sector? |
A Creative media sector refers to all areas of media production, ranging from the traditional to the interactive. |
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Define Cross-media.
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Where a media product can be distributed across a range of media platforms. E.g. the Angry Birds franchise is an excellent example of cross-media (game for different media platforms, merchandises, etc.) |
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What is a device? |
The collective term to describe technological objects such as mobile phones, MP3/MP4 players, laptops, PCs, games consoles, radio, tablets. |
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What is Digital? |
The current system of broadcast. |
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What is Distribution? |
When a media product is available to the audience through advertising and promotion. |
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What is Exhibition/Consumption? |
The showing of a media product.
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What is the definition of Genre?
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A type that has a set of typical conventions. |
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What does the term Global Village mean? |
A term first used by Marshall McLuhan to describe how the Internet has made communication far more accessible. |
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What is Group Consumption? |
Media platforms and devices that can be enjoyed by a group of people at the same time, e.g. MMORPGS (massively multiplayer online role-playing games) |
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Define Iconography |
Images or symbols that are associated with a particular person or subject. |
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Define Ideology |
A system of beliefs, ideas and values that are common to a specific group of people.
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Define Immediacy |
Refers to an immediate involvement with something. |
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Define Interactivity |
Digital media that encourages audience participation and interaction. |
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What is the mainstream audience?
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Describes a large target audience that consumes what are considered to be popular culture (mainstream) media texts. |
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What is Mise-en-scene? |
The arrangement of objects in the frame. |
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Define Mode of Address |
How a media text speaks to an audience. |
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Define Multi-strand narrative |
A number of different storylines within a single episode that appeals to a mass audience. |
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Define Narrative |
Describes an account of connected events. |
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Define Negotiated reading |
Meaning that is generated depending on what the audience brings to a media text through attitudes, beliefs, values and personal experiences. |
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What is a NRS Social Grade? |
A system of audience demographic classifications that are based on the occupation of the audience. Used in UK. |
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What is Ofcom (Office of Communications)? |
Known as the communications regulator, Ofcom regulates TV and radio sectors, telecoms, mobiles, postal services etc. in order to protect the consumer. |
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What is an Omniscient narrator? |
A narrative mode in which the narrator knows everything, giving a sense of truth and believably to the plot. |
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What is PCC (press Complaints Commission)? |
A voluntary regulatory body that administers the self-regulation of the press. |
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What is PEGI (Pan European Game Information)? |
A rating system that rates games based on the content within. |
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Define Polysemic reading |
A media text that has multiple meanings. |
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Define Qualitative Research |
Describes research based on opinion.
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Define Quantitative Research |
Describes research based on facts and figures. |
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What is WeMedia? |
An industry term to describe user/audience (the 'we') created media without the need for media professionals. |
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What is the Hypodermic needle model? |
The theory that proposes that media messages can be 'injected' into the audience and can influence people to act a particular way.
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What is a Niche audience? |
Describes a small target audience that share unique/specialized interests. |
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What are stylistic codes? |
What is used in media products, e.g. colour, framing and angle, movement, editing and sound, lighting, etc. |
