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36 Cards in this Set
- Front
- Back
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Discuss the rise and fall of the three empires.use examples from each empire to illustrate its characteristics. different shows companies, stations, etc. first empire-names of networks intro+conclusion |
1. Networks-1920-195 2.top 40 3. Corporate |
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Networks |
1.shift to entertainment 2.broadcasting: a lil bit of everything for everybody 3.great depression- radio made us happy and made us buy little things 5.networks:ABC,NBC,CBS-pushed amatuers aside becuz they saw potential profit 6.crumbles from TV rivalry?-empire1 is forced to change becuz of the threat of tv 7.over time the first empire crumbles as a result of intro of tv the populiarity of local radio narrowcasting and monetary issues 7.Monetary reasons 8. replaced format radio 9. villians-sarnoff and paley created NBC and CBS 10.heros hertz(discovers natural radiowaves,marconi and tesla (overloads waves with elecrticity to carry a mssg from one place to another),fessenden(overload waves to carry a voice -thru headphones),lee de forest(audion tube thru speaker),junior wireless radio club, ham radio |
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top 40 |
2. started as format radio-narrowcasting-todd storz and gordon mcclendon took format radio and standardized it 3.playing hits djs were loud and music was soft 4.lorenzo milam challenges top 40 and creates underground radio-supported by the community and noncommercial -KRAB and community radio 5.bob fasss- work is opposite of top 40-poetry,readings, talks, and etc 5. counter culture rebels against top 40(feminist movement, anti war, the rebel hero-james dean-rock n roll music, underground radio starts as community radio and was built on pacifica and college radio 6.underground radio replaces top 40 in late 1960s 7.tom donahue-godfather of commercial underground radio |
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corporate |
1.gives the impression of total freedom(ex. JACK fm) 2. ABC took flagship which gave new hybrid of community and alt radio 3.lee abrams aka worst villian creates AOR (album oriented radio) 4,. FM becomes profit center and government control increases |
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how has technology changed the media |
1.it has allowed us to share information 2. every consumer can be a producer 3.media is darwinian |
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How washington DC has supported radio through three different orgs |
1.NPR (national public radio)-upscale and middle brow,appeals to high class, wealthy, educated ppl 2.CPB(Corporate Public Broadcasting)-federal entity devoted to helping non corporate stations/community stations 3.Pacifica(maybe) |
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In 2014 there r ppl who try to fight against corporate control -ex. of weapons to fight corp radio |
1.internet radio, live 365, school systems, churches, micro radio, Low Power FM station citizens band cb, sometimes convergence is used for a more powerful effect(blood drive) ? |
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characteristics of the programming for all three empires . different kinds of content |
1.broadcasting a lil bit for everyoen 2.narrowcasting 3.underground FM djs were soft and music was loud |
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Know how the radio networks fought against underground radio |
-scared of it and tried to create commercial underground radio -federal government made licensing more expensive pushing out underground stations -reassigned fm frequencies |
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know about community radio-what does it mean?what are its characeristics? |
1.community radio is radio that involves content for a specific audience or geographic community that would otherwise not be on mainstream radio 2. usually nonprofit and run by memebers of the community to which the station is targeting 3.this is a form of micro radio that is non-commercial, personalized, and outside of corporate control |
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know the names of these ppl and what they did |
hugo gernsback lee de forest lewis hill tom donahue todd storz gordon mcClendon bob fass lorenzo milam larry yurdin lee abrams edwin armstrong |
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hugo gernsback |
founded the publication "radio news" and ran it until 1929 he would put radio call letters on the front of his magazines inorder to boost litening 2.used "radio news" and "WRNY" to cross-promote and experiment with new ventures in radio 3.he beleivves that radio should be free and sccessible to everyone |
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lee de forest |
1.invented the audion tube 2.named himself "father of radio" 3.audion tube takes existing sound waves and amplifies them so that they are even more magnified 4. this allowed for people to no longer have to use headphones to listen to music and for radio to begin to become a mass media form |
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lewis hill |
1.supported and founded pacifica foundtion(KPFA) 2. he saw the potential for FM radio and knwo hat FM could carry two or more levels of content |
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tom donahue |
1. "big daddy" Donahue 2.pioneering rock n roll DJ 3. hated top 40 4. moved to the west coast during the payola scandal |
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todd storz |
credited with being the father of top 40 format |
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gordon mcClendon |
1. radio pioneer and pirate radio broadcaster 2."the maverick of radio" 3.credited with perfecting the top 40 format created by storz 4. tome storz and mcclendon both performed narrowcasting this force destroyed format radio |
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bob fass |
1. american radio personality and pioneer of "free-form" radio 2. one of the firsts to program music in sets 3. expanded the idea of what talk radio could b |
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lorenzo milam |
1.instrumental in starting many of the first listener-supported community radio stations 2. beginning with KRAB-FM in seattle 3. often reffered to as the "johny appleseed" of community radio he created underground radio in 1960s |
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larry yurdin |
1. influential radio personality for the liberal communities in the middle of the country 2. most liberal station were on the coast ppl were afraid of the middle of the country soon he was in charge ofr KPFT (houston) for Pacifica |
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Lee Abrams |
1. credited with developig the album oriented rock format emplyed by hundreds of stations around the country 2. created the AM/FM format we know today(streamline the playlist ..play the best song from each album) |
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edwin armstrong |
1.created FM radio and commited suicide after losing many lawsuits 2.he never got the credit he deserved for creating fm radio |
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lobbying group |
1. the lobbying group was NAB -national association of broadcasters |
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why is the internet an increasing presence for radio? |
1. internet radio is easier to use and it is not mainstream, meaning the average joe can use internet radio which imeans more genres are made and it is becoming more popular 2. u can access it anywhere from almost any device. anyone can be a dj |
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movies |
were about populism-all ppl are equal and individual has value and fake populism-fake love for common ppl-love money and power and fake the love to gain it |
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the next voice you hear |
life in the us before TV and th power of radio and how it can influence behavior and post WWII nervousness and anxiety and god speaks on radio |
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meet john doe |
power of the media to make rands that can move ppl -in this case political brands -warning agaisnt facism -john doe is a regular guy -meida create and destroys |
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airplay |
-plots the course of rock radio through all empire -casey kasem was the king of top40 -rock and roll was the devils music |
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scientific theory |
-scientific theory-scientists started to sense and get readings on dials of a forces in the world that they couldn't explain -radio waves -we are swimming in worl dof readio waves comes from sun,stars, black holes in space -very weak so dont hurt us |
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scientific experiments |
-could they be controlled magnified directed or something more -overlaoding radio waves with electricity -those radio waves got stronger -could reach long way across the atlantic ocean and carry voices and drive speakers -created industry and media form |
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communication device |
way for ships to communicate to shore -infromation device not jsut for news or sports but as a way to spread messages music talking historic events lecuters -gives messages to masses of ppl becames mass media form fveru profitables |
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3 empires |
1. first 2.amatuersim v. professionalism 3. inceasing corporate control |
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first |
shifted purpose -1930s great depression radio changed its pupose from educating and informaing to entertain us and to make us buy things -it worked with help of WWII -every media form since then has followed this patter -tv and internat is moslty about entertaininga nd selling but not so much informationa |
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amatuerismv. professionalism |
1. for this most part proffesionalsim won -result of emphasizing on professionalism led to where we are today corp |
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increasing corp control |
-iheartradio has radio by the throat -where are the alts to corp raido world of radio |
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hope for the future |
-alts -LPFM, internet radio, pacifica radio -forces bubbling under surface |
