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7 Cards in this Set
- Front
- Back
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Read more at http://www.brainyquote.com/quotes/quotes/p/paulrand169748.html#KuIXPoIXDQMdqVvR.99 |
Paul Rand
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The Modern Poster is a visual message, an amalgam of written word and graphic image (either abstract or pictorial) that is intended to create an instant indelible impression on the viewer. It is not a case of picture illustrating text nor of text explaining picture, but a fusion or the two elements into a single, striking entity.
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The Modern American Poster
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A poster should tell its story at once- a design that needs study is not a poster, no matter how well it is executed
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Edward Penfield
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If design doesn't feel good in your heart, what the mind thinks doesn't matter.
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April Greiman
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Rules can be broken- but never ignored
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David Jury
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When breaking a rule, there is usually a trade-off- something will be gained and something will be lost. The designer must decide whether the sacrifice is acceptable and ultimately be prepared to accept the consequence of the decision
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Timothy Samara
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Without contrast, you're dead.
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Paul Rand
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