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40 Cards in this Set
- Front
- Back
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What is the hashtag for this course? |
#bcmADscience |
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What is the name of the person that wrote the rebuttal to the "Facebook Fraud" video? |
Jon Loomer |
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What is one thing you can learn from Facebook Graph Search? |
What the top interests of fans of a Facebook Page are |
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True or False: Your primary focus for an ad campaign should be to build likes for your client or company.
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False
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What is the main, default interface for editing and creating Facebook ad campaigns called? |
Facebook ads manager |
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Which of these can you target with Facebook ads? |
All of the above |
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When is it okay to target Indonesia for your ad campaigns? |
When your target or desired audience includes Indonesians |
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When targeting a global campaign, what ad sets should you always be sure to separate your audience by for best results? |
Developing and Developed |
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Choose the 2 most important things to know for every social media ad campaign: |
Who?
What? |
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Which of these elements are an important sign proving a good like growth ad campaign? |
A relevant audience for your page/channel/account |
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Which of these is not one of the 4 different elements of the scientific method, used in a social media ad campaign? |
Creativity |
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What is the most important question you should always be asking yourself as you create ad campaigns? |
How can I make it as easy and intuitive as possible to get my audience to do what I want them to do? |
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Which of these platforms DO NOT have an ad platform currently?
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None of the above |
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What is one DISADVANTAGE of growing likes through Facebook ads? |
Facebook is built to optimize your ad campaigns for the people most likely to perform the desired action (likes), and therefore likely to target people paid to like pages |
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True or false: the detailed strategies for building a social media ad campaign in 2012 are the same as they are today |
False |
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Which of these is a legitimate way to purchase Facebook likes? |
Facebook ads |
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What is one thing you can learn from Facebook Ads Manager?
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How many fans there are with a particular interest
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When targeting an ad as a right column ad, where will it appear? |
In the skinny column on the desktop to the right of the news feed |
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What is the best use of a Facebook Ad Set? |
Separating ads by target audience |
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What is the best use of a Facebook ad campaign? |
Separating ads by ultimate purpose or goal for the ads |
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Taco Bell likes to use native advertising techniques. What is native advertising? |
A form of advertising in which the advertiser provides content within the context of the user experience
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Where can you go to get access to the latest ad features that Facebook launches? |
Power Editor |
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True or False: Twitter Lead Gen Cards always cost money in order to use |
False
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True or False: when you make updates in Power Editor, they automatically get updated to Facebook in real time |
False |
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According to Social Media Examiner, what is the number one topic marketers want to understand for the last 4 years? |
Understanding how to measure social media ROI |
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How does Aceable, an innovative educational app, drive installs among their target demographic? |
All of these |
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True or False: you should run a social media ad campaign even if you don't yet know the objective or what you're optimizing for |
False |
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What does Tough Mudder attribute to its early success, generating nearly $6.1 million yearly in revenue? |
Facebook ads |
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What is Power Editor? |
A free browser plugin created by Facebook that lets you bulk-edit your ads |
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What did Wendy's do to attribute to some of the success of their most successful product launch ever (the Pretzel Bacon Cheeseburger)? |
They asked fans to tweet about their love for the new burger and created a series of love songs about the tweets |
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What is the name of the tool you can use to create trackable links you can share on your social networks? |
Google URL Builder |
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What is a saved audience or saved target group? |
A pre-saved target audience that you saved after creating another Facebook ad to use again in future ads |
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True or False: Instagram is available to some brands today. |
True |
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What does MAA stand for in the plan for reviewing your ad campaigns?
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Metrics, Analysis, Action |
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What is a Facebook lookalike audience? |
A tool on Facebook that builds a similar list of Facebook users based on your uploaded customer list |
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How do you get to the list of email addresses generated from Twitter Lead Gen Cards? |
Go under "Creatives", then "Card" |
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What are the 3 data-mining companies that Facebook has partnered with for Facebook Partner Categories? |
AxciomDatalogix Betamax LogitechEpsilon
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According to Sport Chek, where do advertisers need to be? |
In the news feed, showing up when customers don't even know they need you. |
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What is Will Dean, CEO of Tough Mudder's, first rule when it comes to Facebook advertising? |
Try anything once |
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Once you figure out your top performing ads, what should you do to improve your campaigns? |
All of these
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