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19 Cards in this Set
- Front
- Back
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Saturday Evening Post |
1821 Two young Philadelphians Longest running magazine In 1908 over 1 m sold in a week Preserves over 200 yrs of magazine and histo |
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Three Magazine Categories |
Business Consumer Academically or Literary |
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Promotion in music industry |
Process of scheduling publicity appearances for artist to generate sale , partnering with radio stations, social media and planning events |
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Music Record Companies |
Sony, Universal and Warner |
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A&R |
Artists and repertoire Recording firm executives who screen new acts for a firm and determine whether or not to sign those acts |
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Fireside Chats with FDR |
1933-1944 Banking Crisis Informative , persuasive, direct |
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War of the Worlds |
Halloween Eve 1938 |
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Radio Format vs Listeners |
Format : personality of radio station designed to attract a particular audience segment Listener : older adults (55 and up) spending more time listening to audio |
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Music format is designed by ? |
Music style, music time period, and music activity level |
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Eras of Television 1948 1953 1960 1970 and 1980s/90s |
1948: 1% had tv 1953: more than 50% had tv 1960:over 90% had tv 1980: rise of cable with 24 hr news Premium channels emerge 1980s and 90s |
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Network era |
Late 1950s to the end of the 70s, ABC NBC and CBS accounts for more than 95% of prime time (8-11 pm) |
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Rise of Cable |
CNN premiers in 1980 with 24 hours of news It provided live coverage of The Challenger Explosion, Fall of Berlin War, and start of Iraq War |
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ESPN |
Premieres in 1979, over 90 million have access to it |
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Nielsen Company and the concepts |
Tracks what Americans are watching on TV Ratings of how many homes out of all the homes are watching a show and TV Affects where advertisements are placed |
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Distribution and Exhibition in Magazine Industry |
Refers to the channel through which the magazine reaches its exhibition point |
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Label |
A division of a recording firm that releases a certain type of music and reflects a certain personality |
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Royalty |
The share of money paid to a songwriter or music composer out of the money that the production firm receives from the sale or exhibition of a work |
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Performance Royalties |
Paid to composers and their record labels when their material is used |
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Mechanical royalties |
Collected as a result of physical media |
