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17 Cards in this Set
- Front
- Back
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What are the characteristics of good quality information? |
- Accurate (correct) - Correctly targeted - Understandable - Complete - Relevant - Up to date |
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Describe what is meant by information being accurate
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Error free and a true reflection of what it represents
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Describe what is meant by information being correctly targeted |
- Questions should b e targeted at those who will use it
- No use asking vegetarians about meat eating` |
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Describe what is meant by information being understandable |
- The level of details and language used should reflect the users ability, and the meaning of any information should therefore be clear to the users - A manager might misunderstand a complex table and order the wrong items |
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Describe what is meant by information being complete |
- Information should include all the data needed to make a decision - Missing postcode will delay delivery of items |
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Describe what is meant by information being relevant |
- Data has to be related to the task you are trying to investigate
- No good collecting information on ice cream sales in Alaska if the kiosk is operating in California |
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Describe what is meant by information being up to date |
- Information should not be a reflection earlier state of affairs - Information changes with time, without a date stamp could be too old to prove useful - A 5 year old mailing list might end up with letters being sent to the deceased or people who have moved |
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What are the two ways good quality information can be add value to a company |
- Monitoring Progress to spot trends
- Targeting of resources to gain a competitive advantage |
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How is progress monitored to spot trends? |
Supermarkets can check on the speed and accuracy of till assistants and can decided whether to reeward or reprimand |
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How does targeting of resources help gain a competitive advantage? |
- Advertising and marketing a product should be aimed at people likely to buy it, otherwise it is a waste of time and money - Information can tell an organisation how well it is doing compared to it's competitors - Information from research can be used to identify gaps in a market which can be filled by a new product |
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What are the costs associated with gathering good quality information? |
- Data collection - Data entry - Data processing - Data maintenance - Training staff |
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Describe the costs associated with data collection |
- Often, companies must give prizes to get people to return questionnaires - Information may be purchased from other companies |
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Describe the costs associated with data entry |
- If data is keyed in, this takes time and operators have to be paid to do it - OMR equipment may have to be purchased |
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Describe the costs associated with data processing |
- Hardware and software need to be purchased in order to turn collected data into information |
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Describe the costs associated with data maintenance |
- An organisation might maintain a database of its customers
- The database will only remain accurate and up to date if any changes to customer details are reported and the appropriate records amended - Someone has to contact customers |
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Describe the costs associated with training staff |
- Staff need to be able to carry out interviews or process data efficiently |
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Using an example, explain the difference between Accuracy and Validity of data
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- Data may pass any range, format or other validation checks, but it may not be correct - eg A customer completes a form with DOB which is correct eg 06/05/98 - A data entry clerk makes a transcription error and types in the numbers the wrong way round for 05/06/98 - Both would pass a DD/MM/YY check to see they're over 18 but only one of them has an accurate DoB for the customer |
