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10 Cards in this Set
- Front
- Back
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What are four characteristics of good quality information?
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- Accurate
- Correctly Targeted - Understandable - Complete - Relevant - Up to date |
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What is Accurate (Correct) information?
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Error free and a true reflection of what it represents.
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What is Correctly Targeted information?
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The question should be targeted at the people who are going to use it - no good asking vegitarians about meat eating.
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What is Understandable information?
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The level of detail and language used should reflect the users ability and the meaning of any information should therefore be clear to the user. A manager might misunderstand a complex table and order wrong items.
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What is Complete information?
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Information should include all data needed to make a decision for example, missing a postcode would delay delivery of items.
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What is relevant information?
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Information should not be included if it has not bearing on the user's needs or data has to be related to the task you are trying to investigate. It is no good collecting information on ice-cream sales in Alaska in the winter if you want to open your kiosk in California.
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What is Up To Date information?
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Information should not be a reflection of an earlier state of affairs, information changes with time and without a data stamp, data could be too old to be useful. Using a 5 year old mailing list might end up in letters being sent to dead people or people who have moved homes.
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In what ways can good quality information add value to a compant other than supporting decision making?
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- Monitoring Progress
- Targeting of resources to gain a competitive advantage |
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Give an example of Monitoring Progress.
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Supermarkets check on the speed and accuracy of till asssistants and can then decide whether to reward or reprimand.
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What is Targeting of resources to gain a competitive advantage and how is it useful?
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Advertising and marketing a product should be aimed at people likely to buy otherwise it is a waste of time and money. Information can tell and organisation how well it is doing compared to its competitors.
An example of this is when information from research is sed to identify gaps in a particular market which can then be filled by develping a new product. |
