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20 Cards in this Set
- Front
- Back
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Media |
Mass communication |
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Government |
Mass, organizational, interpersonal |
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Employees |
Organizational |
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Investors |
Organizational, mass |
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Consumers/Constituents |
Mass communication |
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Community/Communities |
Mass, organizational interpersonal |
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Business |
Organizational, interpersonal |
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Traditional Public |
Groups with a defined, long-term relationship. Can include: media, investors, employees, governemnt, community, other businesses, consumers |
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Non-traditional Publics |
No long existing relationship, or much relationship at all You just kinda happen across them time to time |
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Stages of Publics |
Latent, Aware, Active |
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Latent |
Non-active, unaware groups that haven't been targeted by organization yet |
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Aware |
Groups that are aware of how they may interact with your organization but haven't established a relationship |
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Active |
Aware and in a relationship with organization |
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Intervening Publics |
A public with influence over or communication with other publics Ex: the media, interest groups, youtube critics, anyone with word of mouth |
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Primary Publics |
Have influence over your goals, have resources you need, and require a maintained relationship |
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Secondary Publics |
Don't have influence over your goals, don't have resources you need, but are a public that require maintenance |
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Internal Public |
Those inside organization Employees, shareholders, people with tenuous connection (alumni) |
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External Public |
Those outside organization |
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Domestic Public |
Within country and sometimes even region |
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International Public |
Outside your country or region |
