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20 Cards in this Set
- Front
- Back
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Demographs |
Things like age, gender, amd race that shape listeners's values, attitudes, and beliefs. |
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Target Audience |
Who the speaker wants to influence the most with the message |
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Saliency |
Level for interest that listeners have for a topic |
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Gender Identity |
One's sense of sexual identity that are shaped by social norms of that gender |
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Socially Constructed |
Different cultures have different ideas about what roles are appropriate for men and women |
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Racism |
One's belief of racial superiority |
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Ethonocentrism |
One believing there ethnic heritage is superior to all |
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Informed Judgment |
Applying principles you have learned to render judgment |
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Educated Response |
Listening to all arguments before making a response |
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Maslow's Hierarchy |
Physical well-being, safety needs, belonging needs, and esteem needs. (Least --> Most important) |
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Self-Actualizing Needs |
The desire to achieve the fullest extent of our capabilities
Highest on Maslow's Hierarchy |
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Values |
What we consider good and desirable |
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Attitudes |
Mental disposition of positive or negative feelings towards other people, places, things, or events. |
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Beliefs |
Assumptions of what we have about what's true or factual |
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Ways to Gather Information for Audience Adaptation |
1. Interview person who asked you to speak 2. Audience survey- with permission of the group, questions about listeners characteristics & knowledge & opinion are asked
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Guide to Design Audience Survey: |
1. Use to collect relevant demographic information about audience 2. Listeners are anonymous 3. Use different kind of question to gather info 4. Limit survey to a few question that can be answered in a short amount of time 5. Use results to craft speech |
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Devising Questions for an Audience Survey |
1. Use closed and fixed-choice questions 2. Use scale questions 3. Open questions 4. Make questions objective |
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Avoid ________ Questions When Making an Audience Survey |
Loaded |
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Loaded Question |
Biased questions, worded so the desired answer is given. |
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Objectivity |
Audience's perception of speakers honesty when considering diverse points. |
