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54 Cards in this Set
- Front
- Back
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what is the speaker
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the source of the message
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what is the message
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factual content and speaker's attitudes and values
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what is context
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where speakers and listeners engage
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what is ethos
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how you are looking, ethically to your audience
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what are the three ethos
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good sense
good will good morals |
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what is the skyhook principle
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finding a moral frame that a speaker shares with his listeners
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what is the general purpose
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the primary reason you will speak in public
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what is the specific purpose
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the concrete goals you wish to achieve
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what is the central idea
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thesis statement
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what is the audience orientation
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ability to understand the listener's point of view
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what is integrative
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drawing together ideas or stereotypes held by the group
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what is redundant
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when you repeat yourself to help get a point across
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what is tradionalist
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oral language reflecting beliefs and values
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what is participatory
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audience being personally involved
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situational
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occurs in the here and now
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what is a co-culture
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culture that co-exist in a society
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what is a subculture
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smaller groups of people
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what is multiculturalism
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not possessing a unified culture
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what is value orientation
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habitual ways of thinking about positive and negative grounds
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what is demographic analysis
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observable characteristics in groups of people
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what is psychological profiling
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identifying what your listeners already think and feel
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what are beliefs
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convictions of what is true and false
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what are attitudes
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tendencies to respond positively or negatively to people, objects, or ideas
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what are values
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basic concepts organizing one's orientation to life
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what is audience segmentation
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dividing listeners into target populations
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what are primary sources
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eyewitness/firsthand accounts
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what are secondary sources
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accounts based on other sources of info
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what is a magnitude
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size of seriousness
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what is chronological patterns
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ideas in a time sequence
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what is spatial patterns
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major points organized by their position from each other
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what are causal patterns
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points that show cause and effect
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what are topical patterns
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list of aspects or persons, places, things, or processes
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what is the familiarity-acceptance order
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begins with what the audience believes(familiar) to new challenging ideas(unfamiliar)
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what is inquiry order
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a step-by-step explanation of how you acquired information
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what is question-answer oder
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raises and answers listeners' questions
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what is problem-solution order
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main points falling naturally by advocating changes in action or thought
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what is elimination order
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surveying all the available solutions and courses of action
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what is information
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collection of facts and figures until human beings act on it
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what is knowledge
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information that has been given human significance
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what is a co-culture
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culture that co-exist in a society
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what is a subculture
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smaller groups of people
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what is multiculturalism
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not possessing a unified culture
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what is value orientation
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habitual ways of thinking about positive and negative grounds
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what is demographic analysis
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observable characteristics in groups of people
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what is psychological profiling
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identifying what your listeners already think and feel
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what are beliefs
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convictions of what is true and false
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what are attitudes
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tendencies to respond positively or negatively to people, objects, or ideas
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what are values
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basic concepts organizing one's orientation to life
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what is audience segmentation
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dividing listeners into target populations
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what are primary sources
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eyewitness/firsthand accounts
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what are secondary sources
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accounts based on other sources of info
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what is a magnitude
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size of seriousness
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what is chronological patterns
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ideas in a time sequence
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what is spatial patterns
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major points organized by their position from each other
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