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54 Cards in this Set

  • Front
  • Back
what is the speaker
the source of the message
what is the message
factual content and speaker's attitudes and values
what is context
where speakers and listeners engage
what is ethos
how you are looking, ethically to your audience
what are the three ethos
good sense
good will
good morals
what is the skyhook principle
finding a moral frame that a speaker shares with his listeners
what is the general purpose
the primary reason you will speak in public
what is the specific purpose
the concrete goals you wish to achieve
what is the central idea
thesis statement
what is the audience orientation
ability to understand the listener's point of view
what is integrative
drawing together ideas or stereotypes held by the group
what is redundant
when you repeat yourself to help get a point across
what is tradionalist
oral language reflecting beliefs and values
what is participatory
audience being personally involved
situational
occurs in the here and now
what is a co-culture
culture that co-exist in a society
what is a subculture
smaller groups of people
what is multiculturalism
not possessing a unified culture
what is value orientation
habitual ways of thinking about positive and negative grounds
what is demographic analysis
observable characteristics in groups of people
what is psychological profiling
identifying what your listeners already think and feel
what are beliefs
convictions of what is true and false
what are attitudes
tendencies to respond positively or negatively to people, objects, or ideas
what are values
basic concepts organizing one's orientation to life
what is audience segmentation
dividing listeners into target populations
what are primary sources
eyewitness/firsthand accounts
what are secondary sources
accounts based on other sources of info
what is a magnitude
size of seriousness
what is chronological patterns
ideas in a time sequence
what is spatial patterns
major points organized by their position from each other
what are causal patterns
points that show cause and effect
what are topical patterns
list of aspects or persons, places, things, or processes
what is the familiarity-acceptance order
begins with what the audience believes(familiar) to new challenging ideas(unfamiliar)
what is inquiry order
a step-by-step explanation of how you acquired information
what is question-answer oder
raises and answers listeners' questions
what is problem-solution order
main points falling naturally by advocating changes in action or thought
what is elimination order
surveying all the available solutions and courses of action
what is information
collection of facts and figures until human beings act on it
what is knowledge
information that has been given human significance
what is a co-culture
culture that co-exist in a society
what is a subculture
smaller groups of people
what is multiculturalism
not possessing a unified culture
what is value orientation
habitual ways of thinking about positive and negative grounds
what is demographic analysis
observable characteristics in groups of people
what is psychological profiling
identifying what your listeners already think and feel
what are beliefs
convictions of what is true and false
what are attitudes
tendencies to respond positively or negatively to people, objects, or ideas
what are values
basic concepts organizing one's orientation to life
what is audience segmentation
dividing listeners into target populations
what are primary sources
eyewitness/firsthand accounts
what are secondary sources
accounts based on other sources of info
what is a magnitude
size of seriousness
what is chronological patterns
ideas in a time sequence
what is spatial patterns
major points organized by their position from each other