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32 Cards in this Set
- Front
- Back
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PR builds what?
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•Corporate/product identities
•Mutually beneficial relationships •Helps communicate with key publics |
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Practitioners are influenced by...
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•Their personal values
•Values of society •Values of employees |
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Is PR free advertising?
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NO!! It involves two-way communication
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PR execution phase is...
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communication
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What is the PR 4 step process?
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Research-->planning--> communication--> evaluation
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What did early PR firms lack?
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credibility
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What does the planning stage involve in the 4 step process?
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strategies developed to meet needs of client
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What did industry did PR have a controversial association with?
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Tobacco industry
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What is the most powerful force in the US economy?
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consumer spending
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What are psychographics?
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opinions and attitude
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What do marketing efforts primarily focus on?
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consumers
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What does marketing involve?
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Research, creating and refining product/service to distribute to consumer
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What Press Agency/publicity model is the most practiced?
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The Hunt and Grunig Model of PR
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What model do Hunt and Grunig prefer?
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two-way symmetrical model
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What are the problems with the traditional 4-step model?
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-Oversimplifies
-Doesn’t incorporate values -Implies one step automatically follows another |
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What is the Resource Dependency Theory?
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Organizations rely on resources that are held by other groups
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What is coorientation?
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Discover areas in which our organization agrees & disagrees with important publics
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Define public:
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any group whose members share a common interest in a similar situation
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Define latent public:
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a group whose values have come into contact with the values of your organization but has not realized it
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define intervening public:
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you communicate with one public in an attempt to reach another public
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Define primary public:
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a group that can directly influence your organization’s ability to achieve its goals
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Public Relations (practitioners) are not licensed by state or federal government..True or false?
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True
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Public relations focuses on a broad range of public
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True
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Public relations practitioners are concerned about company's bottom line
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True
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What is the highest paid and greatest responsibility position for public relations practitioners?
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independent consultants
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What are the 5 essential elements in public relations?
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public relations is....
1. management function 2. involves 2-way communication 3. planned activity 4. research-based social science 5. socially responsible |
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What are PR agencies
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multi-person organization that assists w/PR with another organization
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What type of job could a PR practitioner have if working for a nonprofit organization?
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church, foundations, hospitals
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What type of PR work has the greatest # and variety of jobs?
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Corporations
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The PR field is growing much faster than most occupations...True or false
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True!
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What job is least likely to use "Public Relations" in a job title?
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Government job
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What is it called when a PR practitioner works with special interest groups?
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community relations
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