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22 Cards in this Set
- Front
- Back
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ideology
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- a system of beliefs which connect your views on several issues
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mass public
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- ordinary people for whom find little importance in politics
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political elites
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- activists and officeholders who have well structured ideologies on policy issues
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issue publics
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- group of people affected or concerned with a specific issue
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measurement error
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- error when trying to measure something as subjective as opinion
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sampling error
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- using representative but small sample to estimate for large population
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selection bias
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- when sampling method includes or excludes certain people to change outcomes
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socialization
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- end result from social groups giving individuals their beliefs and values
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focus groups
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- small groups of ppl who talk about issues or candidates in depth
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political efficacy
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- belief that a citizen can make a difference in politics if he or she speaks or acts
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heuristics
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- an educated guess
- best way is trial and error |
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framing effects
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- different ways of posing a question poses different answers
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positive/negative framing
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- using a positive word/negative word to get a different response with each
- 200 ppl will die/400 ppl will be saved |
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word choice (framing effects)
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- using synonyms to change the response of a question
- welfare = assistance to the poor |
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order effect (framing effects)
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- the order of the questions asked affects the outcome of answers
- how satisfied are you with your life/ how often do you date? |
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what is public opinion?
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- the aggregation of people's views and opinions over issues/individuals
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measurement error
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- order effects, framing, etc.
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ways we make decisions
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- we use core values
- we fit into issue publics - groups affected by a particular issue - we use heuristics (decision shortcuts) |
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examples of heuristics
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- family, friends
- likability, similarity |
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example of heuristic
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- the tall guy wins
- who would you rather vote for? (catholic, atheist, gay, woman) |
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social desirability
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- when people answer untruthfully because they are ashamed of their answers (want to fit in with norms)
- cope by asking factual questions first |
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implicit measures
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- the tapping test
- you tap left or right depending on the association such as Cheney and Clinton - shows levels of attitudes and associations - men and career is a strong association than women and career |
