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99 Cards in this Set
- Front
- Back
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What AFI governs Public Affairs activities as it relates to the web?
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AFI 35-107, Public Web Communication.
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Who is normally responsible for managing the MAJCOM, field operating agency pr direct reporting unit's website?
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Public Affairs.
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Which Public Affairs level is normally responsible for providing the majority of the consent in Air Force websites?
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Installation PA.
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When is posting classified material to Air Force public websites allowed?
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Never.
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Which is NOT considered a routine web content item?
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External links.
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What does DD 5400.7-R, Joint Ethics Regulation say regarding company graphics, logos, or products as it relates to official websites?
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They CANNOT appear on an official website.
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The concept that Air Force public websites will NOT post references to any information that would reveal sensitive movements of military assets or personnel falls under...
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operational and personal security.
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Only designs and templates approved by what agency will be used for official Air Force websites?
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Air Force Public Affairs Agency.
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What shape best describe the structure of user roles in the Air Force Public Information Management System (AFPIMS)?
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Pyramid.
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In a typical Public Affairs shop, how many people should serve in the site administrator role?
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One or two.
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Which user role in the AFPIMS has limited administrative privileges?
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Content provider.
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What AFPIMS role is normally responsible for writing stories, taking photos, shooting video, or creating music?
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Content provider.
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What user role in AFPIMS is responsible for website design and user management?
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Site administrator.
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At what Public Affairs level will you normally find an AFPIMS group manager?
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MAJCOM.
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How can Public Affairs increase the reliability of its websites as an effective communications method?
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By publishing actual hard news stories in a timely manner.
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What form of writing has a goal to change people's minds or opinions about something or reinforce certain behaviors?
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Commentaries.
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What can be considered a return communications from the external audience to the internal audience?
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Letters.
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What story format has more flexibility than hard news, yet not as much flexibility as commentaries?
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Features.
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What should be posted to an Air Force public website for those who may be interested in covering a story but are not normally considered part of your normal media distribution audiences?
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Press Release.
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Because images can tell a much more complete story in less time than the written word, what should be included on Air Force public websites to create more effective communications products?
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Audiovisuals.
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The inclusion of what item on Air Force public websites can save countless hours of answering routine inquiries from the public?
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Frequently asked questions.
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What can be thought of as a form of interactive communication which enables an individual to broadcast to and receive messages en mass from a group of people?
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Social media.
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Information that is posted for all members of a group or sub-group within a social network; but requires members to log on or to take an active role in its retrieval is referred to as...
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statistic information.
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What is the only real limitation a person has in maintaining an active or passive participation role in a social network?
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Time available.
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Membership in a social network which is grouped around your high school graduation class is likely to be what form of network?
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Private.
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Which social media tool can serve as a one-stop-shop for social networking needs?
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Websites.
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What social media tool can be used to send communications to targeted segments of a population?
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Email.
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What social media tools are created to focus on a particular subject or a particular audience and allow the sharing of messages by its participants?
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Forums.
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What are two types of networks available which could be classified as concept tools?
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Personal and group.
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Why have many organizations started to move away from website development and creation in favor of using social media outlets?
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It can meet their needs at reduced costs.
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What assumptions can be made about information posted on the internet?
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It will always exist.
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The use of websites, social networks, newspapers, and other publicly available media to obtain information that would otherwise be classified is called...
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open source intelligence.
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The idea that someone can use one particular social media or outlet while excluding the use of other communications programs is a symptom of....
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over reliance.
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What is often the reason people have for not wanting to try new methods of communication?
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Fear.
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What should be the primary focus when deciding what social media tools should be used by Public Affairs?
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Audience needs.
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If a particular social media technology is the "absolute best" way to communicate and meets all of the Public Affairs objectives; but is extremely difficult for new users to learn, then it will...
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probably not be an effective tool.
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Firewalls may be put in place that limits the access to certain social media tools because of a...
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concern for security.
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When implementing a new social media tool as a part of the Public Affairs program, what is an important thing to remember?
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Start slow.
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What document governs Public Affairs activities as it relates to information operations?
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JP 3-13, Information Operations.
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The three traditional core capabilities of information operations are...
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OPSEC, MILDEC, PSYOP.
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What aspect of information operations seeks to induce or reinforce foreign attitudes and behavior favorable to the originator's objectives?
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Psychological operations (PSYOP).
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What aspect of information operations seeks to encourage incorrect analysis, causing the adversary to arrive at specific false deductions?
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Military Deception (MILDEC).
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Which is not considered a supporting capability of information operations?
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Public Affairs.
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What are three related capabilities associated with information operations?
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Public Affair, Civil-military Operations, and Defense Support to Public Diplomacy.
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What does the acronym OODA Loop mean?
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Observe, Orient, Decide, Act.
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What happens when the OODA Loop has been completed?
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Start the process over again.
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The elements of which domain are the easiest to measure?
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Physical.
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In which domain is the command and control of modern military forces communicated and the commander's intent is conveyed?
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Informational.
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Which domain encompasses the mind of the decision maker and the target audience?
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Cognitive.
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The concept that information is very important to national security means information could be considered...
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a strategic resource.
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Which criteria of quality information refer to how it must be related to the subject matter or the task at hand?
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Relevance.
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What criteria of quality information refer to how easy it is for a person to understand the information acquired?
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Usability.
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Information challenges resulting from wind, rain, heat, or cold are assigned to which category?
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Operating environment.
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The phrase, "the pen is mightier than the sword" refers to the concept that if you control someone's mind; you control their...
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actions.
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How many fundamental assumptions are there in information operations' ability to affect and defend decision making?
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Five.
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Commanders can use information operation in what manner to increase their force effectiveness and protect their organization's systems?
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Offensively and defensively.
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Commanders can use information operations (IO) to gain access to an adversary command and control (C2) systems to collect information or to plant false or misleading information that commander is using IO...
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exploit.
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When a commander uses information operations to react quickly to an adversary's IO attack or intrusion, that commander is using IO...
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respond.
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What technique can be applied to the OODA Loop to better see how information operations impacts the actual physical actions by a targeted audience?
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View it in reverse order.
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When there is any type of military action taken against an adversary, when should information operations be brought into the planning stage?
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As soon as possible.
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What is the final step in the information operations (IO) planning process before initiation?
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Plan or order development.
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What information operation (IO) measurement standard is used to determine what impact a physical activity had on our adversary in comparison to what was estimated?
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Measure of effectiveness.
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What makes measuring effectiveness of an information operation campaign so difficult?
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Isolating variables and establishing a casual relationship.
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The idea that whenever someone has a product, such as a video, article, or photograph that they are trying to convey an idea is an example of...
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agenda.
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What is a powerful force whose control increases the likelihood of being able to affect the behavior of others?
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Emotion.
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The most effective information operation campaigns consist of what percentage of truth?
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90% or higher.
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What are the weapons Public Affairs has to counter propaganda?
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Truth and speed.
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Before undertaking any form of activities or communications program, Public Affairs should see how they align with...
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commander's priorities.
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What priority comes from another source, such as MAJCOM or higher headquarters?
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Derived.
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What can be done to ensure that Public Affairs is actually achieving the commander's priorities?
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Ask questions to determine true objectives.
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Why is it sometimes necessary for Public Affairs shops to tell people "no"?
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PA shops have a finite number of resources.
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What should your response be if a request comes to the Public Affairs office, which if done as asked, will not be effective in achieving commander's priorities?
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"We may have a better idea to help you truly achieve your goal."
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What is the difference between delivering messages to a target audience and communicating with a target audience?
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Delivering messages to target audiences is just a part of the communication cycle.
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What type of target audience is comprised of people who have the ability to make decisions or strongly influence those who make decisions?
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Key leader.
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What type of target audience is one that you may not need to address directly, but should at least be aware of how they may be affected by your communication efforts or the activities on your base?
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Religious.
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Why is it important to detect possible overlaps between members of various target audiences?
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To achieve the goals of effective target communications.
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The concept that all communications efforts should be done to achieve specific and measurable results with the members of a target audience can be best defined as...
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communicating for effect.
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Why is it important to research your target audience?
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Knowing what type of message to deliver and how effective that particular message or its delivery will be takes research.
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What is a very important yet often overlooked, step in the message development process?
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Conducting a test run.
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The most effective messages tend to be...
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the simplest ones.
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What has been considered the triad of Public Affairs in the past?
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Print, radio, television.
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Why is using specialty periodicals and traveling guides an effective way to disseminate a print message?
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Because of the long shelf life of information, people have a tendency to keep copies and review back issues.
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What is the number one advantage when using radio to disseminate information?
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Speed.
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What distinct advantage does television have over print and radio?
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It combines audio and visual to more effectively deliver a message.
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What tools do many public affairs offices have when television is used to reach the internal audience?
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Commander's Access Channel.
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What challenge exists for Public Affairs when creating a social media product to communicate with an internal audience?
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The acceptance and reliance of the internal audience of a particular social media tool for its communication needs.
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Why has the use of interpersonal communication declined in the US over the years?
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Advances in technology.
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Which of the five senses can be used with interpersonal communication?
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Touch, taste, smell, hearing, and sight.
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What form of communication is probably the most effective with key decision makers?
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Interpersonal.
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At what stage of the communication's cycle should planning take place to measure the effectiveness of your communications efforts?
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At the same time you are planning on how to communicate a specific message.
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What type of data should Public Affairs attempt to collect when measuring the effectiveness of it's communications programs?
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Qualitative and Quantitative.
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What type of pitfall occurs when data or the analysis of data is purposely altered to achieve specific results?
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Intentional manipulation.
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What exists within all people that can affect how data is collected or analyzed and skew the results?
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Bias.
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The temptation to chase after large numbers when analyzing the effectiveness of a communications program can lead to which pitfall?
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Wrong tools.
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What factors will influence your decision on which particular method of analysis you will use to determine the effectiveness of your Public Affairs activities?
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Time and skills.
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With whom should you consult before conducting a survey to ensure there are no violations of the laws, rules, and regulations of the Human Subjects Review Board?
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MAJCOM/PA or SAF/PA
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Whether you develop your own survey or adapt an existing one, what is a good way to ensure better results?
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Keep it short and focused.
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When is the best time to collect survey data?
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Immediately after an event.
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What consists of a small gathering of people in a room to discuss their thoughts and opinions about an issue?
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Focus groups.
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