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44 Cards in this Set

  • Front
  • Back
Psychology
The study of human's behavior and mental processes.
1. Observe
2. Explain and understand
3. Predict behavior
4. Control behavior
Biological approach to psychology
Look at genes, hormones, anything that goes on in the body. Treatment: medicine
Cognitive approach to psychology
Beck and Ellis
How we process information and how the information influences our thoughts.
Behavioral approach to psychology
Pavlov, Watson, Skinner
Focuses on behavior and how our behavior is influenced by the environment. No free will because everything's influenced by environment.
If u want to change behavior, look at environment first.
Psychoanalytic approach to psychology
Freud, Jung
Stresses the influences of your unconscious fears and development of personality.
ex. childhood experiences influence your personality
Humanistic approach to psychology
Maslow, Rogers
Self concept- you choose who you want to be and how you want to feel. A lot to do with free will.
Cross Culture approach to psychology
Looks at influences of culture. Understanding cultural concepts will help understand someone's problems.
Developmental Psychology
Focuses on development of children and adolescents. How we progress and mature as an individual.
Forensic Psychology
Interplay of psychology and our legal system. Why a criminal did a crime.
Industrial Organizational Psychology
Psychology in the business world.
Consumer Psychology
Deals with manipulating consumer into buying things.
Social Psychology
How social environment affects us.
ex. peer pressure, racism, etc.
Physiological Psychology
How psychology and biology come together. How your physical self and emotional self impact each other.
Clinical Psychology
Diagnosis, and treatment for people with psychological problems.
Behaviorism
An approach to psychology that behavior can be studied and explained without looking at anything eternal.
(Behaviors are the result of learning and environmental conditioning- reward/punishment)
Learning
Change in behavior that results from previous behaviors. Learning helps us adapt to our environment.
Classical conditioning
Pavlov. Pairing an object with a natural effect to change behavior. *Only works with involuntary behavior.
Example of classical conditioning
Food(unconditioned stimulus)->salivate(unconditioned response)
Bell(neutral stimulus)-> food(ucs) -> salivate(ucr)
Bell(conditioned stimulus)-> salivate(conditioned response)
Higher order conditioning
When you add another neutral stimulus. (3 times max)
Generalization
Generalizing the neutral stimulus. (dog salivating to sound of keys because same sound as bell)
Extinguish burst
Expose them to fear slowly, but sometimes they remember they're scared and burst out. Usually only happens once or twice.
Phobias
Classically conditioned to get over it, exposure treatment
Flooding
Expose someone full on (forced) to their fear. Effective but not done often.
Systematic Disensitization
Create a list, what's least scary for me and keep going slowly until exposed 100% to fear
Backwards Conditioning
When you switch order of bell and food. First bring out food and then ring bell. No conditioning will take place.
Operant Conditioning
B.F. Skinner. Voluntary behavior.
Operant=how an organism operates on environment=how we respond to what's presented to us in environment=we learn based on natural consequences of environment.
Law of Effect
Thorndike. Anything that was followed by desirable consequence, we're likely to do again and anything followed by undesirable consequence we're likely to not do again.
Consequence
Result. *not always negative
2 types of consequences
Reinforcement-something that helps to maintain/increase behavior

Punishment- something meant to decrease behavior
Positive Reinforcement
Adding something to situation to increase likelihood of behavior.
ex- child helps->you praise them->will help again
Negative Reinforcement
Taking something uncomfortable away from situation to increase behavior.
ex- buckle seat belt->beeping stops->buckle again
Positive Punishment
Adding something to situation to decrease behavior.
ex- take car->grounded->can't take car. (pain added)
Negative Punishment
Taking something away to decrease behavior. (loss involved)
ex-takes car->take away car privileges
Shaping
Reward each step of process
Continuous Reinforcement
Every time person does targeted behavior, you reinforce it.
Pro-Fastest way to get behavior started
Con- a. If reward stops, behavior stops
b. Person will decide they don't want reward anymore.
Partial Reinforcement
Fixed ratio, fixed interval, variable ratio, variable interval.
Fixed Ratio
Set pattern based on how often you do behavior
Fixed Interval
Set pattern based on time passing. *least powerful
Variable Ratio
Reward based on how often you do something but reward pattern always changes. Ex- slot machines.
*most powerful
Variable Interval
Reward based on time passing but reward always changing. Ex-checking voicemail
Social Learning Theory
Bandura. Learning involves mental processing: attention+memory.
Learning occurs through observation and imitation. Doesn't have to be reward.
Abstract Modeling
Look and take something from environment and copy it. Ex- someone from NY with NY attitude and lifestyle adapts to California attitude and lifestyle when they visit.
Vicarious Reinforcement
You can be reinforced through someone else's rewards and punishments.
Reciprocal Determinism
I impact my environment and the environment impacts me. Ex- when your in a bad mood either you'll make everyone else in a bad mood or others will have a positive mood affect on you.