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83 Cards in this Set

  • Front
  • Back
Language
words communicated (through various means) to which we attach meaning and symbols
Productive Language
forming actual language
Receptive Language
observation and understanding of language
Stages of Language:
"Babbling"
beginning at about 4 mths. the stage of speech development in which the infant spontaneously utters various sounds at first unrelated to the household language
Stages of LAnguage:
"Two word"
beginning about age 2, the stage in speech development during which a child speaks mostly two-word statements
How do we learn language?
Skinner believed...
through observation, association, imitation, reinforcement
How do we learn language?
Noam Chomsky believed..
naturally inclined to linguistic communication
universal grammar
not like skinner's view "I hate you daddy"
Newest research suggests we have an innate language, if were never taught we will..
develop our own
Language imitation means..
imitate sounds, expressions, words, phrases, emotional reactions
When is best to learn a language?
earlier the better
When is the critical period of learning language?
before age 2, must be exposed to language before age 7
adults have difficulty learning a new language because?
Neuralplasticity
Neuralplasticity
learn to form and make pathways (language ares)
Intelligence
mental quality consisting of the ability to learn from experience, solve problems, and use knowledge to adapt to new situations
Is intelligence going up in society in general?
Yes
general intelligence "g" was brought up by whom?
Charles Spearman
general intelligence "g":
a general intelligence factor that, according to Spearman and others, underlies specific mental abilities and is therefore measured by every task on an intelligence test
savant syndrome
a condition in which a person otherwise limited in mental abilities has an exceptional specific skill
Mental Retardation
mild (50-70)
moderate (35-50)
severe (20-35)
profound (below 20)
What does spearman's "g" tell us?
a broad view of mentality, but it does not see skill in athletics, computers, communication, street smarts, etc.
Gardner's 8 Intelligences
1. Linguistic
2. Logical/Mathematical
3. Musical
4. Spacial
5. Bodily/Kinesthetic
6. Intrapersonal-a self-awareness
7. Interpersonal-awareness, involving other people
8. Naturalistic
Sternberg's Triarchic theory:
analytical intelligence
creative intelligence
practical intelligence
analytical intelligence
academic problem solving (standardized tests)
creative intelligence
innovative problem solving (microsoft job questions)
practical intelligence
real life problem solving skills (multiple solutions) -situationally defined
Social intelligence
the know how involved in comprehending social situations & managing oneself successfully (aspergers syndrome)
Emotional Quotient (EQ)
emotional intelligence
in relation to self and others
-percieve emotions
-understand emotions
-manage emotions
-use emotions
creativity*
ability to produce novel and valuable ideas
The 5 components of creativity
1. Expertise
2. Imaginative thinking skills
3. a venturesome personality
4. intrinsic motivation
5. a creative environment
Normal curve(bell shaped)
the symmetrical bell-shaped curve that describes the distribution of many physical and psychological attributes. most scores fall near the average and fewer and fewer scores lie near the extremes
confirmation bias
a tendency to serach for information that confirms one's preconceptions
fixation
the inability to see a problem from a new perspective; an impediment to problem solving
functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
representative heuristics
judgements based on how well they fit our prototypes
*what our preconceived notions are
*stereotypes
*assumptions
(ex. which has more calories? snickers, muffin, coffee)
Availability Heuristics
make quick decisions based on mentally available info.
the faster something comes to mind, the more likely you are to believe its valid
priming
the unconcious activation of associations and predispositions which might influence memory or responses
framing
the way an issue is presented that might affect decisions and judgements
(ex. 1 in 5 sounds worse than 20%)
overconfidence
the tendency to be more confident than correct-to overestimate the accuracy of one's beliefs and judgements
Belief perserverance phenomenon
clinging to one's beliefs even when its disproved or discredited
intuition
immediate percieved insight w/out observation or reason
attention phenomena
media's ability to direct our attention
large #'s and dramatic instances capture our attention to provoke fear response or outcry
concept
a mental grouping of similar objects, events, ideas or people
fallacies in thinking:
hasty generalization, strawman, loaded question, misplace authority, red haring, attacking person, casual, bandwagon
marketers assume the audience is..
an idiot
norm of reciprocity
more willing to comply after recieving a favor or concession
Door in the face
form of reciprocity; extreme request that is always rejected followed by original intent (girl scout cookies)
Thats not all folks
better deal.. more products...
social validation
using beliefs, attitudes, and actions of others as a standard of comparison against which to evaluate the correctness of their own beliefs and attitudes
"everybody is doing it"
list technique
only asked to comply after shown a list of similar others who do
the longer the list the greater the effect (bandwagon)
foot-in-the-door
ask a small request that WILL be accepted
then follow up with larger request
people are more willing to comply with requests that are consistent with a percieved position or belief
bait & switch
works with consistency & commitment
advertise to get attention/commitment
advertised product low quality
other similar product available (going fast)
low ball
obtain a commitment then change the deal
the common enemy is..
"my manager says.."
social influence
friendships & liking
(more likely to comply with requests from those who are like us)
ex. tupperware parties
Physical attractiveness
tend to believe they are more talented, kind, honest, smart
they're generally given lighter sentences
Similarity
we like those who are similar to us
salesmen try to "match" our posture, mood, verbal style
more likely to help someone who dresses like us
Scarcity Rule
opportunities seem more valuable when they are less available
Psychological Reactance
we want what we shouldn't have
items difficult to possess are "better" than those that are easy
-we lose freedoms, we hate that!
"salting the tip jar"
putting $ in beforehand
4 Most Powerful Reciprocity's
Door-in the Face
Social Validation
Attractiveness& Similarity
Scarcity Rule
Attribution Theory
suggests how we explain someon's behavior-by crediting either the situation or the person's disposition
Situational Attribution
ex. assuming a child's hositility is a reaction to stress or abuse at home
Dispostional Attribution
ex. assuming a child's hostility is a relection of their aggressive personality
Fundamental Attribution Error
happens by overestimating the influence of personality and underestimating the influence of situations
Ex. assuming Sally is grouchy because shes a mean person instead of the fact that she may have gotten little sleep the night before,etc.
*Holds true even if we know its planned/situational ex. actors
Attitudes can effect actions and..
actions can effect attitudes, so
*fake it until you make it
Role Playing affecting attitudes
uniforms- police, military, bishop even
Specific social roles have specific expectiations..
Ex. first week of new job, marriage, school, etc.
Zimbardo prison study
randomly assigned people as inmates and gaurds
supposed to last 2 weeks but cut short because the roles consumed their personalities
cognitive dissonance theory
the theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. Ex. when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes
How powerful is conformity?
*Asch study (the line test)
-- even though they enjoyed the company of others agreeing with them they said it had no impact on their individual answers -ya right!
Chameleon effect
unconciously mimicking others expressions, posture, voice
Group pressure
real v. imagined
avoid rejection, social punishment, gain approval
How do we make people conform?
*feeling incompetent/insecure
*group of 3 or more
*a unanimous group
*group of higher status
*no prior commitment to a response
*others observe the behavior
Why do we conform?
Normative Social influence
"desire to gain approval"
Informational social influence
"willingness to accept another's opinion or reality"
Normative Social Influence
influence resulting from a person's desire to gain approval or avoid disapproval
Informational Social Influence
influence resulting from one's willingness to accept others' opinions about reality
Obedience Study..
Milgram
Milgram's obedience study..
one is the teacher, ones the "student" . its a set up to see under what conditions people will be obedient
65% obeyed to the end
social facilitation
stronger responses on simple or well-learned tasks in teh presence of others
competition=increase (larger families eat faster)
Social Loafing
tendency to exert less effort when working in group then you would on your own
Deindividuation
the loss of self-awareness & self-restraint occuring in group situations that foster arousal and anonymity
*abandoning normal restraints to the power of the group, occurs when people feel excited and anonymous
Group Polarization
tendency for a group of similar thinking to enhance prevailing inclinations thru discussion within the group
Groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
*desire to maintain harmony in group
*overconfidence, conformity, polarization