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90 Cards in this Set
- Front
- Back
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above average effect
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the tendency for people to rate themselves as above the average on most positive social attributes
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asynchronous communication
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use of text, which allows greater control over what we say to others; visual and voice cues are absent
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autobiographical memory
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concerned with memory of the ourselves in the past, sometimes over the life course as whole
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downward social comparison
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a comparison of the self to another who does less well than or is inferior to others
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ingratiation
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when we try to make others like us by conveying that we like them; praising others to flatter them
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intergroup comparisons
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judgments that result from comparisons between our group and another group
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intragroup comparisons
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judgments that result from comparisons between individuals who are members of the same group
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introspection
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to privately contemplate “who we are,” it is a method of attempting to gain self-knowledge
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person-versus-social identity continuum
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this signifies the two distinct ways that we can categorize ourselves. At the personal level, we can be thought of as a unique individual, whereas at the social identity level, we think of the self as a member of the group
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positive illusions
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beliefs we hold about ourselves that are not entirely accurate, that we can do more than is the case, that negative events aren’t as likely to befall us as they are others, and the chances for success are higher for the self than others
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possible selves
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image of how we might be in the future – either a “dreaded” potential to be avoided or “desired” potential that can be strived for
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salience
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when someone or some object stands out from its background or is the focus of attention
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self-control
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foregoing short-term rewards and instead waiting for long-term rewards
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self-deprecating
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putting ourselves down or implying that we are not as good as someone else
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self-efficacy
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the belief that we can achieve a goal as a result of our own actions
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self-esteem
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the degree to which we perceive ourselves positively or negatively; our overall attitude toward ourselves. It can be measured explicitly or implicitly
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self-evaluation maintenance model
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this perspective suggests that to maintain a positive view of ourselves, we distance ourselves from others who perform better than we do n valued dimensions and move closer to others who perform worse than us. This view suggests that doing so will protect our self-esteem
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self-promotion
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attempting to present ourselves to others as having positive attributes
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self-verification perspective
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theory that addresses the processes by which we lead others to agree with our views of ourselves; wanting others to agree with how we see ourselves
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social comparison theory
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Festinger (1954) suggested that people compare themselves to others because for many domains and attributes there is no objective yardstick to evaluate ourselves against, and other people are therefore highly informative
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social identity theory
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addresses how we respond when our group identity is salient. Suggests that we will move closer to positive others with whom we share an identity but distance from other ingroup members who perform poorly or otherwise make our social identity negative
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stereotype threat
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can occur when people believe that they might be judged in light of a negative stereotype about their group or that, because of their performance, they may in some way confirm negative stereotype of their group
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stigma consciousness
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a readiness to perceive negative outcomes a s a result of our devalued group membership
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upward social comparison
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a comparison of the self to another who does better than or is superior to us
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attitude-to-behavior process model
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a model of how attitudes guide behavior that emphasizes the influence of attitudes and stored knowledge of what is appropriate in a given situation on an individuals definition of the present situation. This definition, in turn, influences overt behavior
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attitudes
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evaluation of various aspects of the social world
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central route (to persuasion)
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attitude change resulting from systematic processing of information presented in persuasive messages
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classical conditioning
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a basic form of learning in which one stimulus, initially neutral, acquires the capacity to evoke reactions through repeated pairing with another stimulus. In a sense, one stimulus becomes a signal for the presentation or occurrence of the other.
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cognitive dissonance
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an internal state that results when individuals notice inconsistency between two or more attitudes or between their attitudes and their behavior
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conditioned stimulus
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the stimulus that comes to stand for or signal a prior unconditioned stimulus
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ego depletion
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when our capacity to self-regulate has been reduced because of prior expenditures limited resources
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elaboration-likelihood model (ELM)
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a theory suggesting that persuasion can occur in either of two distinct ways, differing in the amount of cognitive effort elaboration in requires
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explicit attitudes
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consciously accessible attitudes that are controllable and easy to report
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fear appeals
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attempting to change people's behaviors by use of a message that induces fear
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forewarning
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advance knowledge that one is about to become the target of an attempt at persuasion. Forewarning often increases resistance to the persuasion that follows
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habit
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repeatedly performing a specific behavior so responses become relatively automatic whenever that situation is encountered
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heuristic processing
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processing of information in a persuasive message that involves the use of simple rules of thumb or mental shortcuts
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hypocrisy
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publicly advocating some attitudes or behavior and then acting in a way that is inconsistent with these attitudes or behavior
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implicit attitudes
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unconscious associations between objects and evaluative responses
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implementation plan
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a plan for how to implement our intentions to carry out some action
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instrumental conditioning
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a basic form of learning in which responses that lead to positive outcomes or which permit avoidance of negative outcomes are strengthened
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less-leads-to-more effect
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the fact that offering individuals small rewards for engaging in counter attitudinal behavior often produces more dissonance, and so more attitude change, than offering them larger rewards
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mere exposure
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by having seen before, but not necessarily remembering having done so, attitudes toward an object can become more positive
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observational learning
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a basic form of learning in which individuals acquire new forms of behavior as a result of observing others
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peripheral route (to persuasion)
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attitude change that occurs in response to peripheral persuasion cues, which is often based on information concerning the expertise or status of would-be persuaders
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persuasion
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efforts to change others' attitudes through the use of carious kinds of messages
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pluralistic ignorance
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when we collectively misunderstand what attitudes others hold and believe erroneously that others have different attitudes than us; refers to the fact that because none of the bystanders respond to an emergency, no one knows for sure what is happening and each depends on the others to interpret the situation
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prevention focus
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when people are concerned about avoiding losses and focused on preventing negative events from occurring
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reactance
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negative reactions to threats to one's personal freedom. Reactance often increases resistance to persuasion and can even produce negative attitude change or opposite to what was intended
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reference groups
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groups of people with whom we identify and whose opinions we value
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selective avoidance
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a tendency to direct attention away from information that challenges existing attitudes. Such avoidance increases resistance to persuasion
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self-regulation
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limited capacity to engage our willpower and control our own thinking and emotions
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social comparison
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the process through which we compare ourselves to others to determine whether our view of social reality is, or is not, correct
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social learning
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the process through which we acquire new information, forms of behavior, or attitudes from other people
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subliminal conditioning
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classical conditioning of attitudes by exposure to stimuli that are below individuals threshold of conscious awareness
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systematic processing
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processing of information in a persuasive message that involves careful consideration of message content and ideas
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theory of planned behavior
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an extension of the theory of reasoned action, suggesting that in addition to attitudes toward a given behavior and subjective norms about it, individuals also consider their ability to perform the behavior
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theory of reasoned action
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a theory suggesting that the decision to engage in a particular behavior is the result of a rational process in which behavioral options are considered, consequences or outcomes of each are evaluated, and a decision is reached to act or not to act. That decision is then reflected in behavioral intentions, which strongly influence overt behavior
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unconditioned stimulus
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a stimulus that evokes a positive or negative response without substantial learning
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bona fide pipeline
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a technique that uses priming to measure implicit racial attitudes
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collective guilt
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the emotion that can be experienced when we are confronted with the harmful actions done by our in-group against an out-group. It is most likely to be experienced when the harmful actions are seen as illegitimate
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common in-group identity model
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a theory suggesting that to the extent individuals in different groups view themselves as members of a single social entity, intergroup bias will be reduced
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contact hypothesis
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the view that increased contact between members of various social groups can be effective in reducing prejudice between them
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discrimination
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differential (usually negative) behaviors directed toward members of different social groups
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essence
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typically some biologically based feature that is used to distinguish one group and another; frequently can serve as justification for the differential treatment of those groups
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gender stereotypes
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stereotypes concerning the traits possessed by females and males and that distinguish the two genders from eachother
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glass ceiling
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barriers based on attitudinal or organizational bias that prevent qualified females from advancing to top-level positions
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implicit associations
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links between group membership and trait associations or evaluations that the perceiver may be unaware of. They can be activated automatically based on the group membership of a target
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incidental feelings
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those feelings induced separately or before a target is encountered, as a result those feeling are irrelevant to the group being judged by can still affect judgments of the target
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minimal groups
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when we are categorized into different groups based on some "minimal" criteria we tend to favor others who are categorized in the same group as ourselves compared to those categorized as members of a different group
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modern racism
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more subtle beliefs that blatant feelings of superiority. It consists primarily of thinking minorities are seeking and receiving more benefits that they deserve and a denial that discrimination affects their outcomes
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objective scales
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those with measurement units that are tied to external reality so that they can mean the same thing regardless of category membership (e.g., dollars earned, feet and inches, chosen or rejected)
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prejudice
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negative emotional responses based on group membership
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realistic conflict theory
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the view that prejudice stems from direct competition between various social groups over scare and valued resources
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recategorization
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shifts in the boundaries between our in-group ("us") and some out-group ("them"). As a result of such recategorization, people formerly viewed as out-group members may now be viewed a belonging to the in-group and consequently are viewed more positively
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respect
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being seen positively and as having worth
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risk averse
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we weigh possible losses more heavily than equivalent potential gains. As a result, we respond more negatively to changes that are framed as potential losses than positively to changes that are framed as potential gains
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shifting standards
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when we use one group as the standard but shift to another group as the comparison standard when judging members of a different group
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singlism
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negative stereotyping and discrimination directed toward people who are single
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social identity theory
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addresses how we respond when our group identity is salient. Suggests that we will move closer to positive others with whom we share an identity but distance from other ingroup members who perform poorly or otherwise make our social identity negative
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social learning view (of prejudice)
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the view prejudice is acquired through direct and vicarious experiences in much the same manner as other attitudes
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stereotypes
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beliefs about social groups in terms of the traits or characteristics that they are believed to share. Stereotypes are cognitive frameworks that influence the processing of social information
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subjective scales
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response scales that are open to interpretation and lack an externally grounded referent, including scales labeled from good to bad or weak to strong. They are said to be subjective because they can take on different meanings depending on the group membership of the person being evaluated
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subtype
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a subset of a group that is not consistent with the stereotype of the group as a whole
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super ordinate goals
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those that can only be achieved by cooperation between groups; goals that both sides to a conflict seek and that tie their interests together rather than driving them apart
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threat
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it primarily concerns fear that our group interests will be undermined or our self-esteem is n jeopardy
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tokenism
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can refer to hiring based on group membership. It can concern a numerically infrequent presence of members of a particular category or it can also refer to instances where individuals perform trivial positive actions for members of out-groups that are later used as an excuse for refusing more meaningful beneficial actions for members of these groups
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