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15 Cards in this Set
- Front
- Back
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Subculture
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A group whose member share beliefs and common experiences that set them apart from others
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Microculture
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Groups that form around a strong shared identification with an activity or art form
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Ethnic Subculture
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A self-perpetuating group of consumers who share common cultural or genetic ties, where both its members and others recognize it as a distinct category
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High-Context Culture
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Group members tend to be close-knit and are likely to infer meanings that go beyond the spoken word
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Low-Context Culture
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In contrast to high-context cultures that have strong oral traditions and that are more sensitive to nuance, low-context cultures are more literal
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Deethnicization
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Occurs when a product we associate with a specific ethnic group detaches itself from its roots and appeals to other groups as well
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Acculturation Agents
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Friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
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Progressive Learning Model
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The perspective that people gradually learn a new culture as they increasingly come in contact with it; consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
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Host Culture
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A culture to which a new person must acculturate
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Warming
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Process of transforming new objects and places into those that feel cozy, hospitable, and authentic
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Megachurches
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Very large churches that serve between 2,000 and 20,000 congregants
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Other-Race Effect
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The ability to recognize the faces of those of one own race easier than the faces of those from another race
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Identification Theory
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Maintains that people automatically assess their level of similarity with a source during an interaction and make similarity judgments
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Distinctiveness Theory
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A person’s distinctive traits will be more salient to him or her than more prevalent traits that are possessed by other people in the environment
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Cultivation Theory
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The combined effect of massive media exposure over time subtly shapes the perception of social reality for individuals and, ultimately, for our society as a whole
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