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56 Cards in this Set

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Role Theory
The perspective that people are aware of the social roles they are expected to fill and much of their observable behavior can be attributed to adopting those roles.
Consistency Theory
People prefer consistency, and will change or resist changing attitudes based upon this preference.
Fritz Heider's Balance Theory
Balance theory is concerned with the way three elements are related: the person whom we're talking about (P), some other person (0), and a thing, idea or some other person (X).
Balance exists when all three fit together harmoniously. When there isn't balance, there will be stress, and a tendency to remove this stress by achieving balance.
Cognitive Dissonance
The conflict that you experience when your attitudes are not in sync with your behavior.
Free-Choice Dissonance
Where a person makes a choice between several desirable alternatives.
Post-decisional dissonance
Dissonance that emerges after his choice.
Spreading of Alternatives
Way of reducing dissonance. Meaning the relative worth of the two alternative is spread apart.
Forced-compliance dissonance
When an individual is forced into behaving in a manner that is inconsistent with his or her beliefs or attitudes.
Minimal Justification Effect
(insufficient justification effect)
When behavior can be justified by means of external inducements, there is no need to change internal cognitions. However, when the external justification is minimal, you will reduce your dissonance by changing internal cognitions.
Cognitive Dissonance Theory
1. If a person is pressured to say or do something contrary to his or her privately held attitudes, there will be tendency for him or her to change those attitudes.
2. The greater the pressure to comply the less this attitude change. Ultimately, attitudes change generally occurs when the behavior is induced with minimum pressure.
Festigner, L.
Daryl Bem's Perception Theory
Used to explain forced-compliance dissonance.
People infer what their attitudes are based upon observation of their own behavior.
Self-perception theory
Overjustification effect
Implication of self-perception theory.
If you reward people for something they already like doing, they may stop liking it.
Carl Hovland's model
Deals with attitudes changes as a process of communicating a message with the intent to persuade someone.

The communicator, or source, is someone who has taken a position on an issue and is trying to persuade someone to adopt his or her position. The communicator produces a communication (presentation of argument) that is designed with the intent to persuade others. The situation is surroundings in which the communication takes place.
Sleeper Effect
The persuasive impact of the high credibility source decreased while the persuasive impact of the low credibility source increased.
Two-side messages
Contains arguments for and against a position, are often used for persuasion, since such seems "balanced" communication.
Petty and Cacioppo's Elaboration likelihood model of persuasion
This model suggests that there are two routes to persuasion: the central route and peripheral route.
If the issue is very important to us, we're dealing with the central route to persuasion.
If the issue is not very important, or if we cannot clearly hear the message, we're dealing with the peripheral route to persuasion.
Analogy of inoculation
Inoculation process in the body is analogous to the mind--that people can be inoculated against the attack of persuasive communications.
Cultural truisms
Beliefs that are seldom questioned.
Belief perseverance
People will hold beliefs even after they have been shown to be false.
Reactance
If you try too hard to persuade someone of something that person will choose to believe the opposite of your position.
Social Comparison Theory
Suggests that we are drawn to affiliate because of a tendency to evaluate ourselves is relationship to other people. Festinger's theory has three principles. First of all, people prefer to evaluate their opinions and abilities by comparing them to other people. Secondly, the less the similarity of opinions and abilities between two people, the less the tendency to make these comparisons. Finally, when a discrepancy exists with respect to opinions and abilities, there is a tendency to change one's positions so as to move it in line with the group.
Festinger, L.
Reciprocity Hypothesis
We tend to like people who indicate that they like us. We tend to dislike those who dislike us.
We take into accounts the other person's evaluations of us.
Gain-Loss principle
The principle states that an evaluation that changes will have more an impact than evaluation that remains constant.
Aronson, E., Linder, D.
Social exchange theory
Assumes that a person weighs the rewards and costs of interacting with another. The more the rewards outweigh the costs, the greater the attraction to other person.
Equity theory
Proposes that we consider not only our own costs and rewards, but the costs and rewards of the other person. We prefer that our ratio of costs to rewards be equal to the other person's ratio.
Need complementarity
Claims that people choose relationships so that they mutually satisfy each other's needs.
Attractive Stereotype
Tendency to attribute positive qualities and desirable characteristics to attractive people, is a likely explanation.
Spatial proximity
people will generally develop a greater liking for someone who lives within a few blocks than someone who lives in a different neighborhood.
Mere Exposure Hypothesis
Based on familiarity.
That mere exposure to a stimulus leads to enhanced liking for it.
Altruism
A form of helping behavior in which the person's intent is to benefit someone else at some cost to himself or herself.
Pluralistic Ignorance
Leading others to a definition of an event as a non-emergency.
Diffusion of responsibility
Once an individual interprets that a situation constitutes an emergency, the person has to decide whether or not to help.
If others are present, however, then the responsibility, blame, and guilt can be shared. As the person weighs the costs and rewards of helping and attempts to resolves the conflict between helping and not helping, the fact that others are in a position to help may sway the person towards not helping.
Darley, J. Latane, B.
Social Influence
Frustration-aggression Hypothesis
When people are frustrated, they act aggressively.
investigator: Sherif
Strategy Used: Autokinetic Effect
Individuals' estimates of movements conformed to group's
Investigator: Asch
Strategy Used: Comparing lengths of lines
Subjects yield to group pressure and choose incorrect line.
Conformity
Investigator: Milgram
Strategy Used: Experimeter prodded subject to give electric shock to other person
Subjects shocked person; majority continued shocking up to maximum voltage.
Foot-in-the-door Effect
Demonstrates that compliance with a small request increases the likelihood of compliance with a large request.
Door-in-the-face Effect
This effect is one in which people who refuse a large initial request are more likely to agree to a later smaller request.
Clark and Clark (1947)
Studied ethnic self-concept among ethnically white an black children using famous doll preference task.
Doll preferences
Primary Effect
Refers to those occasions when first impressions are more important than subsequent impressions.
Recency Effect
Sometimes the most recent information we have about an individual is most important in forming our impressions.
Attribution theory
The tendency for individuals to infer the causes of other people's behavior.
Fundamental attribution error
When inferring the causes of others' behaviors, there is a general bias towards making dispositional attributions rather than situational attributions.
Halo Effect
It is the tendency to allow a general impression about a person to influence other, more specific evaluations about a person.
M.J. Lerner
Belief in a just world.
Proxemics
The study of how individuals space themselves in relation to others.
Zajonc's Theory
The presence of others increases arousal and consequently enhances the emissions of dominant responses.
Social Loafing
A group phenomenon referring to the tendency for people to put forth less effort when part of a group effort than when acting individually.
Prison Simulation (Philip Zimbardo)
People are more likely to commit antisocial acts when they feel anonymous within a social environment. When a person is anonymous, there is diminished restraint of unacceptable behavior.
Deindividuation
Refers to the loss of self awareness and personal identity (anonymity).
Groupthink
Refers to the tendency of decision-making group to strive for consensus by not considering discordant information (Group Decision Making).
Risky Shift
Refers to the finding that group decisions are risker than the average of the individual choices (Group Decision Making).
Value Hypothesis
Suggest that the risky shift occurs in situations in which riskiness is culturally valued (Group Decision Making).
Group polarization
Refers to a tendency for a group discussion to enhance the group's initial tendencies towards riskiness or caution (Group Decision Making).
Cooperation
Persons act together for their mutual benefit so that all of them can obtain a goal.
Competition
A person acts for his or her individual benefit so that he or she can obtain a goal that has limited availability.