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40 Cards in this Set

  • Front
  • Back
Stimulus discrimination
the tendency to stop making a generalized response to a stijulus that is similar to the original condition stimuls because the similar stimulius is never paired with an US.
Stimulus generalization –
the tendency to respond to a stimulus that is only similar to the original conditioned stimulus with the conditioned response
Primary reinforcer -
any reinforcer that is noticeably reinforcing by meeting a basic biological need, such as hunger, thirst or touch.
Secondary reinforcer –
any reinforcer that becames reinforcing after being paired with a primary reinforcer, such as praise, tokens, or gold stars.
Insight learning –
the sudden perception of relationships among various parts of a problem allowing the solution to the problem to come quickly.
Latent learning –
learning that remains hidden until its application becomes useful
Applied behavior analysis
modern term for a form of behavior modification that uses shaping techniques to mold a deseired behavior or responses.
Behavior modification
the use of operant conditioning techniques to bring about desired changes in behavior
Neurofeedback –
form of biofeedback using brain scanning devices to provide feedback about brain activity in an effort to tmodify behavior
Flashbulb memory –
type of automatic encoding that occurs because an unexpected even has strong emotional associations for person remembering it
Curve of forgetting
a graph showing a distict pattern in which forgetting is very fast within the first hour after learning a lot and then _____ off gradually
Schema –
mental frameworks for understanding our world. Guide our interactions with others and with other things in the world.
Regency effect –
tendency to remember information at the END rather than the beginning
Primary effect –
tendency to remember info at the BEGINNING
Misinformation effect –
the tendency of misleading information presented after an even to alter the memories of the event itself.
Serial position effect –
info at the beginning of a list will be recalled at a higher rate than info in the middle of the list.
Extinction –
when a previously conditional response decreases in frequency and eventually disappears.
Longitudinal design
research design in which one participant or group of participants is studied over a long period of time.
Cross sectional design –
research design in which several different age groups of participants are studied at one particular point in time.
Nature –
the influence of our inheredited characteristics on our personality, physical growth, intellectual growth and social interactions
Temperament –
the behavioral characteristics that are fairly well established at birth, such as easy, difficult, and slow to warm up
Attachment –
the emotional bond between an infant and the primary caregiver
Mary ainnsworth –
came up with a special experimental design to measure the attachment of an infant to the caregiver called strange situation
Contact comfort –
soft blanket and monkeys
Andropause –
gradual changes in the sexual hormones & reproductive system of middle –aged males
Semantic memory
memory for facts or general information
Episodic memory –
memories for events or episodes in your life. Ex: remember birthday parties.
Recall method -
Recognition method –
Relearning method –
when you relearn info you have already learned, and if relearning takes less time than the original learning, the info has been remembered.
Retrograde amnesia –
cant remember before the accident/injury and back (cant remember their names who they are.)
Anterograde Amnesia –
cant remember anything new. (50 first dates)
Chunking –
remembering by chunking together memories. Ex: - remembering the letters F. B. I. U.S.A.C.I.A. as FBI – USA – and CIA
Variable ratio
reinforcer is obtained only after a varying # of responses have been made

- very high rate of responding
- learning is rather permanent
- ex: slot machines: the lottery
Fixed interval –
reinforcement is given after a specific amount of time has passed
Very few responses are made until the fixed interval of time approaches and then the rate of responding increases rapidly. Ex: pay checks; studying for an exam; writing a paper.
Variable interval –
behavior is reinforced after a varying amount of time has passed.

-steady rate of responding, but not necessarily high rate of responding. Ex: pop quiz; fishing; hitch-hiking.
Procedural (Nondeclarative) LTM –
memories for skills that people know how to do like tying shoes or riding bicycles
Elaborative Rehearsal –
A way to remember/transfer a memory from Short term to Long Term memory. i.e. – associating something with the memory.
Sensory memory –
-no information is stored here
-about 1-3 seconds
-filtering system (determines what important and what is not)
-once something has been deemed important you pay attention to it
Proactive interference –
previously stored LTMs interfere with the new LTMs. (old memories block out new memories)
Retroactive –
new LTMs interfere with previously stored LTMs (new memories block out the old ones)