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12 Cards in this Set

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Social Psychology
The scientific study of how we influence one another’s behavior and thinking
Social psychology’s focus is on how situational forces influence our behavior and thinking
The Sherif Study and Informational Social Influence
Participants, who thought they were in a visual perception experiment, were placed in a completely dark room and exposed to a stationary point of light, and their task was to estimate the distance this light moved (autokinetic effect)
Participants are alone (one session), then with other two.

Estimates vary greatly during first session but converge during the last 3
The Asch Study and 
Normative Social Influence
About 75% of the participants gave an obviously wrong answer at least once, and overall, conformity occurred 37% of the time
This conformity occurred despite the fact the “correct” answer, unlike in Sherif’s study, was obvious
Milgram’s Basic 
Experimental Paradigm
The experimenter tells you both that the study is examining the effects of punishment by electric shock on learning, and specifically learning a list of word pairs
Almost two out of every three participants (65%) continued to obey the experimenter and administered the maximum possible shock of 450 volts
The Bystander Effect
Darley and Latané (1968) did an experiment in which college students were told they are going to participate in a discussion of college adjustment problems over an intercom system
Thus, participants could only hear each other, not see each other
Group Polarization
The strengthening of a group’s prevailing opinion about a topic following group discussion of the topic
Groupthink
A mode of group thinking that impairs decision making
The desire for group harmony overrides a realistic appraisal of the possible decisions

Leads to an illusion of infallibility, the belief that the group cannot make mistakes
Informational Social influence
This pattern of results suggest an influence that stems from our desire to be correct in situations in which the correct action of judgment is uncertain
Normative Social influence
Influence stemming from our desire to gain the approval and to avoid the disapproval of other people (Asch)
Social loafing
occurs when people are pooling their efforts to achieve a common goal
It is the tendency for people to exert less effort when working toward a common goal in a group than when individually accountable
diffusion of responsibility
A major reason why social loafing occurs is the
bystander effect
holds that the probability of an 
individual helping in an emergency is greater when there is only one bystander than when there are many bystanders
Darley and Latané (1968) did an experiment in which college students were told they are going to participate in a discussion of college adjustment problems over an intercom system