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20 Cards in this Set

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Encoding

allows the perceived item to be converted to aconstruct that can be stored

what happens when you encode information in a computer?

storage

Holding onto information for some period of time

Retrieval

Recalling stored information in a form that can be used

HERMANN EBBINGHAUS

THE PIONEER OF THE COGNITIVE PSYCHOLOGYINTERESTED IN THE STUDY OF MEMORY

Nonsense syllables

lef, bok, yat

left, chicken, yak

Serial position effect

Remember information at the beginning and end more accurately than information in the middle

Primacy effect

Items near the beginning of the list are easier to recall than those in the middle

primal = beginning

Recency effect

Items near the end of the list are also easier to recall than those in the middle

recent = closer to END of a timeline

FORGETTING CURVE

THE DECLINE OF MEMORY RETENTION OVER TIME

Craik & Lockhart (1972)

Memory: dependent upon the level of processing of theinformation, rather than being in different stores with differentfeatures

ICONIC MEMORY

Long enough for the brain to evaluate its importance

if it's an iconic moment, it'll probably stick with you awhile

Eidetic memory

photographic memory or total recall, is the ability to recallimages, sounds or objects in memory with great precision,

eidetic means extremely vidid

Semantic memory

General knowledge, such as language and information learned in formal education

semantics = language

Episodic memory

Knowledge of personal information: Your last summer holiday, going to thedentist’ office

your life is a show

State-dependent memory

Easier to recall memories if in same physiological or psychological state as in whenmemory was made

Context-dependent memory

refers to improved recall of specific episodes or information when the context present at encoding and retrieval are the same

Misinformation effect

exposure to misleading informationafter an event to alter the memory for the event

Flashbulb memories

Amygdala in the brain is responsible for the long-lasting effect

Proactive interference

Older information prevents or interferes with retrieval of newerinformation

Retroactive interference

Newer information prevents or interferes with the retrieval of olderinformation