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6 Cards in this Set
- Front
- Back
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Techniques of Social Influence
Scarcity Related Techniques 1? |
According to the scarcity principle, rare things are more valuable than plentiful things
(limited-number technique) (fast-approaching-deadline technique) |
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Techniques of Social Influence
Scarcity Related Techniques 2? |
It becomes a competition
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Techniques of Social Influence
Scarcity Related Techniques 3? |
In one study, participants received a cookie from a jar containing 2 or 10 cookies
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Techniques of Social Influence
Scarcity Related Techniques 4? |
Rated the "rare" cookie higher
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Techniques of Social Influence
Scarcity Related Techniques 5? |
As an opportunity becomes rare, we lose our freedom to obtain them
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Techniques of Social Influence
Scarcity Related Techniques Psychological reactance (4)? |
1. personal freedom is threatened
2. unpleasant emotional response 3. motivates us to do what is forbidden 4. Romeo and Juliet |
