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3 Cards in this Set
- Front
- Back
- 3rd side (hint)
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What is internalisation? |
When a person genuinely accepts group norms. It results in a private as well as public change of behaviour. It’s more likely to be permanent in the absence of group members because attitudes have become part of how the person thinks. |
When a person genuinely accepts group norms. |
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What is identification? |
When we identify with a group that we value we want to become part of it. So we publically change our behaviours even if we don’t agree with everything the group stands for. |
Identify with a group that we value. |
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What is compliance? |
Involves going along with others in public but privately not changing their behaviour. Only results in superficial change and the opinions stop as soon as the group pressure ceases. |
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