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12 Cards in this Set

  • Front
  • Back
law of parsimony
simple explanations are preferred to complex explanations. adopt the simplest explanation, that requires fewest assumptions.
things to consider when someone makes a claim
are they biased?
evaluate the authority of the person. Credibility doesn't always transfer from one field of expertise to another.
detective questions
what is the claim and who is making it?
is the statement based on scientific observations?
what do statistics reveal?
placebo effect
possotive effects associated with a persons beliefs and attitude toward a drug they are given even when it contains no active ingredients
case study
Sigmund Freud

in depth analysis of one person
naturalistic observation
study of behavior in its typical setting with no attempt to alter it
structuralism
earliest approach in modern psychology associated with titchener. it's goal was to analyze basic elements of conscious behavior.
functionalism
focus on the purpose of the consciousness
introspection
Structural psychogists major method, in which participants reported the contents of their conscious experience
who founded psychology?
Wilhelm Winston 1832-1920 first psychology lab
Getstalt psychology
our perception of a whole is different from our perception of the individual stimuli
Ivan Pavlov
Behavioral psychology

studies of digestion in dogs led to important observations about how animals associate events in their environment