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3 Cards in this Set

  • Front
  • Back
Elaboration Likelihood Model


- persuasion is affected by message, target audience, and the source


- peripheral and central routes
Harlow Experiment


- monkeys removed from mom and given blankets s.t. monkeys distressed when blankets removed


- given a "nurturing mom" and a non-nurturing mom (no milk) with blanket


- monkeys spent more time in non-nurturing mom with blanket and only went to other for food
Ainsworth Experiment


- removed babies from moms


- securely-attached infants played more and stopped crying when returned to mom; they know mom is caring


- non-securely attached infants didn't play as much and kept crying when mom returned