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22 Cards in this Set
- Front
- Back
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what is ambivalent sexism?
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components of hostile and benevolent sexism...mixture of positive or negative feelings made up of hostile sexism and benevolent sexism
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hostile sexism
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negative, resentful feeling about women
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benevolent sexism
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affectionate but demeaning feelings about women based on belief that they need protection
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what is stereotype threat?
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research by Claude Steele, face negative stereotype and fear you will be evaluated based on that (causes you to confirm stereotype)
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Steele & Aronson experiments?
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asian women did better when asked to circle asian race, and did worse when circled female
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how can people protect against stereotype threat?
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view skills and abilities is changeable and learn about stereotype threat and tell students that the test does not discriminate
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what is optimal distinctiveness??
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we have desire to belong and desire to be distinct favor in groups and exclude others.
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What s realistic conflict therory?
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focused on limited resources
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jane elliot
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brown and blue eyed experiment
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socialization effects??
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if parents avoid a certain group children are likely to do the same
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gender stereotype example?
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links between parenting attitudes and kids play behavior,different expectattions when playing girls(dolls) boys(football)
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media effects?? Archer's research?
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across all types of magazines men faces are larger then womans and womens body are shown more
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what is effect??
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belief about an object based on our emtions
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what is behavior?
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based on observations of how we act toward an object
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what is cognition?
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belief about properties of the object
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what is principle of agragation?
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measures more effective if we average over many behaiviors.
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what is central route to persuasion?
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focus on argument, influnce by strength and quality of agrument, think critically about the message. (ex. ads that include info about a product?
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peripheral route to persuasion?
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focus on emotion or other cues besides the argument requires, less effort and less attention is paid to the message. ex: celebrity, sex appeal, and emotional reaction
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what determines which persuasion route we use?
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depends on whether the target has ability and motivation to use central route, also influenced by course, message and audience
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importance of credibility for persuasion?
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high credibility=more persuasive and competence and trustworthy.
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importance of like ability of persuasion routes?
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based on similarity and physical attractiveness
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what is sleeper effect?
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short vs long-term persuasion
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