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28 Cards in this Set
- Front
- Back
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social psychology
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study of how others influence a person's behavior
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attitude
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belief or opinion with an evaluative component
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evaluative conditioning
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classical conditioning shapes attitude
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operant conditioning
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rewarded or punished for expressing an attitude
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foot-in-the-door technique
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don't believe a in a behavior, but move towards that behavior
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effort justification
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even if it sucks, it's still good because you put effort into it
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self-perception theory
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we change attitudes based on actions
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central routes to persuasion
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use rationality and arguments
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peripheral routes to persuasion
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emotion changes people's attitude
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what makes a message persuasive?
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- trustworthy, likable, similar to us
- effective to use counter arguments - repeat strongest points |
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social learning
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learn attitudes like you do everything else
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fear tactics
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work if they induce fear
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culture
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a learned pattern of perceiving, believing, evaluating, and behaving, shared with other members of the group, defines the boundaries between groups of people, manifested in clothes and things, adapts to environments, conditions, changes continuously
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individualistic culture characteristics
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- independent
- achieving - self reliant - competent |
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collectivist culture characteristics
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- obedient
- respectful - contributing - cooperative - loyal |
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ingroup
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people in your group
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outgroup
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people who aren't in your group
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attribution
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out inferences about the causes of events, others behavior, and our own behavior
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why do attributions matter?
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determines how we react to people
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defensive attribution
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blaming the victim
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self-serving bias
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actors arbitrate their success internally and their failures externally
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conformity
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giving into real or imagined social pressure
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factors that affect conformity
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- having one ally helps people to not conform
- group size - up to 6 or 7, conformity increases - attraction and commitment increases conformity |
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groupthink
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group makes bad decision because of polarization, conformity, or strong leader
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social facilitation
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tendency of groups to produce better performance
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bystander effect
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if there's a large group, there is a smaller chance someone will help
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factors that increase obedience
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- not being able to see or hear the learner
- where the authority figure is - giving a choice |
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factors that don't influence obedience
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- time
- sex - perceived intelligence |
