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59 Cards in this Set

  • Front
  • Back
What are the five steps in a scientific investigation?
- formulate a hypothesis
- design the study
- collect the data
- analyze the data and draw conclusion
- report the findings
What are the goals of the scientific approach?
- measurement and description
- understanding and prediction
- application and control
Which step....?
Proponents of affirmative action will overestimate opponents' conservatism and opponents of affirmative action will overestimate proponents' liberalism
Step 1
formulate a hypothesis
Which step....?
Use survey method with undergraduate participants. Devise hypothetical affirmative action proposal and appropriate rating scales.
Step 2
design the study
Which step....?
Administer questionnaire to 78 students at Stanford University in exchange for small nonmonetary gift.
Step 3
collect the data
Which step....?
Calculate average ratings of proposal by supporters and rejectors and compare to subjects' estimates of opponents' ratings. Data are consistent with the prediction that adversaries overestimate the gap between their views.
Step 4
analyze the data and draw conclusions
Which....?
Publish report of the study (and two companion studies) in a 2003 issue of the journal "Basic and Applied Social Psychology."
Step 5
report the findings
Which technique uses this method to collect data?
Observers are trained to watch and record behavior as objectively and precisely as possible. They may use some instrumentation, such as a stopwatch or video recorder.
Direct observation
Which technique uses this method to collect data?
Subjects are administered a serise of written questions designed to obtain information about attitudes, opinions, and specific aspects of their behavior.
Questionnaire
Which technique uses this method to collect data?
A face-to-face dialogue is conducted to obtain information about specific aspects of a subject's behavior.
Interview
Which technique uses this method to collect data?
Subjects are administered a standardized measure to obtain a sample of their behavior. Tests are usually used to assess mental abilities or personality traits.
Psychological test
Which technique uses this method to collect data?
An instrument is used to monitor and record a specific physiological process in a subject. Examples include measures of blood pressure, heart rate, muscle tension, and brain activity.
Physiological recording
Which technique uses this method to collect data?
The researcher analyzes existing institutional records (the archives), such as census, economic, medical, legal, educational, and business records.
Examination of archival records
A _____ is a tentative statement about the relationship between two or more variables.
Hypothesis
_____ are any measurable conditions, events, characteristics, or behaviors that are controlled or observed in study.
Variables
A _____ is a system of interrelated ideas used to explain a set of observations.
Theory
An _____ describes the actions or operations that will be used to measure or control a variable.
Operational Definition
_____ are the persons or animals whose behavior is systematically observed in a study.
Participants or subjects
_____ which are procedures for making empirical observations and measurements.
Data Collections Techniques
A _____ is a periodical that publishes technical and scholarly material, usually in a narrowly defined area of inquiry.
Journal
_____ consist of differing approaches to the observation, measurement, manipulation, and control of variables in empirical studies.
Research Methods
What are the advantages of the Scientific Approach?
- Clarity and precision yield better communication
- Intolerance of errors yields more reliable data
_____ is the condition or event manipulated by experimenter.
Independent Variable (IV)
_____ is the aspect of the behavior thought to be affected by independent variable.
Dependent Variable (DV)
_____ are participants who receive special treatment.
Experimental Group
_____ are similar subjects who do not receive treatment given to experimental group.
Control Group
_____ are factors besides IV that might affect DV, hence they need to be controlled.
Extraneous Variables
What are the variations of Experimental Research?
- Can have one group of subjects server as their own control group.
- Can manipulate more then one independent variable in a study.
- Can use multiple dependent variables in a study.
What are the advantages of Experimental Research?
Permits conclusions about cause and effect relationships.
What are the disadvantages of Experimental Research?
- Manipulations and control often make experiments artificial
- Practical realities and ethical concerns make it impossible to conduct experiments on many issues
A _____ occurs when two varibles are linked in a way that makes it difficult to sort out their specific effects.
Confounding of Variables
_____ of subjects occurs when all subjects have and equal chance of being assigned to any grop or condition in the study.
Random Assignment
A _____ exists when two variables are related to each other.
Correlation
The _____ is a numerical index of the degree of relationship between two variables.
Correlation Coefficient
In _____ a researcher engages in careful observation of behavior without intervening directly with the subjects.
Naturalistic Observation
A _____ is an in-depth investigation of an individual subject.
Case Study
In a _____ researchers use questionnaires r interviews to gather information about specific aspects of participants' background and behavior.
Survey
What are some research methods?
- Naturalistic Observation
- Case Study
- Survey
Which method of research is this?

Careful, systematic observation, but no intervention with subjects.
Naturalistic Observation
Which method of research is this?

In-depth investigation of single participant, typically involving data from many sources.
Case Study
Which method of research is this?

Questionnaire and interviews are used to gather information about specific aspects of participants' behavior.
Survey
_____ is the repetition of a study to see whether the earlier results are duplicated.
Replication
A _____ is the collection of subjects selected for observation in an empirical study.
Sample
The _____ is the much larger collection of animals or people (from which the sample is drawn) that researchers want to generalize about.
Population
_____ exists when a sample is not representative of the population from which it was drawn.
Sample Bias
_____ occurs when participants' expectations lead them to experience some change even though they receive empty, fake, or ineffectual treatment.
Placebo Effects
The _____ is a tendency to give socially approved answers to questions about oneself.
Social Desirability Bias
_____ occurs when a researcher's expectations or preferences about the outcome of a study influence the results obtained.
Experimenter Bias
The _____ is a research strategy in which neither subjects nor experimenters know which subjects are in the experimental or control groups.
Double-Blind Procedure
What are some common flaws in research?
- Sample Bias
- Placebo Effects
- Distortions n Self-Report Data
- Experimental Bias
Results from problems, such as social desirability bias and response sets, that happen when participants give verbal accounts of their behavior.
Distortions in Self-Report Data
What are the types of correlation?
- Positive
- Negative
_____ variables covary in the same direction.
Positive Correlation
_____ variables covary in the opposite direction.
Negative Correlation
The closer the correlation to either -1.00 or +1.00, the _____ the relationship is.
Stronger
The _____ the correlation, the better one can predict.
Stronger
Correlations is _____ equivalent to causation.
Not
What are some advantages of descriptive/correlation research?
Broadens the scope of phenomena that psychologists can study (can explore issues that could not be examined with experimental methods)
What are some disadvantages of descriptive/correlation research?
Cannot demonstrate that two variables are causally related