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10 Cards in this Set
- Front
- Back
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Production of meaning equals this. All forms of this are attempts to transmit meaning from one person or group to another person or group.
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Communication
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What are the two type of communication?
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Face-to-face and mediated
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What are two types of mediated communication?
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Print and Electronic
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What are the three types of Electronic communication?
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Audio- radio and recorded music
Visual- Film, television Hybrid- internet |
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What is a benefit of face-to-face communication?
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It provides an opportunity for feedback from the audience.
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This is a model when messages are constructed by media producers and interpreted by audiences.
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Encoding-decoding model
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Result of the encoding-decoding model when the communicator has a greater potential effect on the attitudes and behavior of the audience than vice versa.
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Power imbalance
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The primary goal of the mass media is not communication....What is it?
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Economic
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Theory when technology has effects on the thoughts and behaviors of the audience, independent of content....
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Medium Theory
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What are the three stages of the history of communication?
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1. Oral (face-to-face)
2. Print 3. Electronic |
