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87 Cards in this Set
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The study to determine if there is an association between caloric sweetener consumption and blood lipids is a type of _ research because the study is providing info about the behavior of blood lipids. |
Basic |
Basic or Applied? |
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The amount of advertising of unhealthy foods on television is studied to determine whether a relationship exists between the advertising and the rate of childhood obesity. |
applied |
This study provides information that might be used to improve children's health. |
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As a researcher, before you consider the research design for your study, you first need to: |
Create a research hypothesis |
A. Gather data B. Determine conceptual variables C. Determine operational variables D. Change question into research hypothesis |
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Define basic research |
Research that answers fundamental questions about behavior |
Example: study areas of the brain to determine areas most affected by alcohol. |
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Define applied research |
Investigates issues that have implications for everyday life and provides solutions to everyday problems |
Example: survey college students to determine the average amount of alcohol consumed weekly, so alcohol awareness programs can be developed. |
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Describe a research hypothesis |
Predicts an association between two variables that are identified conceptually and exist in a specifically defined population. |
Example: and association exists between consumption of added sugar and blood lipid levels in US adults. |
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Define conceptual variable |
abstract ideas that form the basis of the research hypothesis |
In " participating in psychotherapy will reduce anxiety," conceptual variable = participating in psychotherapy |
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Describe an empirical study |
- verifiable data is systematically collected and objectively analyzed - excludes personal bias, emotions, opinions - verified by analysis of data that has been objectively observed, measured, and undergone experiments |
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Steps of scientific method |
1. Identify a practical problem that is in need for further research, found in scientific literature 2. Form a Research hypothesis 3. Conduct an empirical study 4. Conclusions from result of study 5. Write an article |
5 step cycle |
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Define descriptive research design |
Designed to provide a snapshot of the current state of affairs |
3 methods |
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What three methods underlie descriptive research? |
Case studies, surveys, naturalistic observation |
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Define correlational research design |
Designed to discover relationships among variables; does not infer that one variable cause a change in another variable (non-causal) |
Height and weight are correlational *Scatter plot Non-causal |
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Define experimental research design |
To assess the causal impact of one or more experimental manipulation on a dependent variable |
Includes independent and dependent variables. Example: does viewing violence cause an increase in aggressive behavior? |
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Define quasi-experimental design |
Compared to groups that already exist in population; chosen without random assignments and no controlling for extraneous variables |
Does spanking increase aggression? ... Unethical to assign one group to spank. ... Variable? Do non-spanking families watch violent tv? |
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Define independent variable |
Causing variable that is manipulated by the experimenter |
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Define dependant variable |
Measured variable that is expected to be influenced by the manipulation |
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Theory |
General statement that predict or explain different outcomes of relationships between variables |
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Hypothesis |
Specific prediction of the relationship between two or more variables that can be tested |
Often use future tense |
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Operational definition |
A precise statement of how a variable in a study will be observed and measured |
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Neuron cell in the nervous system whose function is to receive and transmit information |
Made of 3 main parts |
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Soma |
Contains the nucleus of the cell and keeps the cell alive |
Cell body |
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Dendrite |
Receives messages from other cells and sends those messages to the soma |
Branching, tree-lined fiber surrounding soma |
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Axon |
Passes messages away from the cell body to other neurons, muscles, or glands |
Long, segmented fiber |
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Myelin sheath |
Fatty tissue that covers the axon of some neurons and helps speed neural impulses |
Surrounds axon |
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Terminal button |
Store neurotransmitters before they are released |
At tip of axon branch |
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Synapse |
Space between the neuron cells, where signals are transfered from one neuron to another |
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Neurotransmitter |
chemical that relays signals across the synapses between neurons |
Terminal Button 》dendrites |
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Describe the electro chemical processes by which neurons transmit signals |
1. Action Potential the terminal button 2. Neurotransmitters are released 3. Pass through the synaptic gap 4. Bind onto the receiving neuron 5. Reuptake of Neurotransmitters that did not bind |
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Seratonin function |
Sleep, mood, appetite, aggression |
Low levels related to depression |
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Dopamine function |
Involved with the experiences of pleasure and emotions such as love |
Too much = schizophrenia |
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Oldest part of the brain? |
Brain stem |
Innermost structure |
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Medulla |
Controls heart rate and breathing |
Tip of spinal chord as it enters the brain |
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Pons |
Helps control movement of the body; balance and walking |
Above medulla |
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Reticular Formation |
Arousal and attention |
Runs through medulla and pons |
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What parts make up the Brain Stem? |
Medulla, pons, Reticular Formation |
3 parts |
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Thalmus |
Filters sensory info from spinal chord; relays remaining signals to higher brain levels |
Above brain stem |
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Cerebellum |
Controls involuntary movement, including overall balance and coordination |
"Little Brain" |
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Acetylcholine (ACh) function |
muscle contraction, memory, sleeping, and dreaming |
Located in the spinal chord and brain |
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Endorphin function |
vigorous exercise, orgasm, and eating spicy foods |
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GABA function |
When deficient: involuntary motor actions |
Seizures, tremors, anxiety |
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Glutamate function |
Most common, found in a certain food additive |
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Amygdala |
Aggression and fear |
2 almond - shaped clusters |
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Hypothalamus |
Regulate body temperature, hunger, thirst, sex drive |
Knowing you feel full after eating a big meal |
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Hippocampus |
Stores info in long-term memory |
Story about the "good old days" |
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Limbic System and it's parts |
Memory and emotions; amygdala, hypothalamus, hippocampus |
3 parts |
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Left brain |
Speak, write, understand language, complex movement |
What are left brained people better at? Math. |
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Right brain |
Perception, recognition (faces, patterns) |
What are right brained people better at? Art. |
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PET Scan |
Invasive imaging technique that provides color-coded images of brain activity |
Tested while performing a task |
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EEG |
Record electrical activity produced by the brain's neurons |
Performed while asleep or awake |
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TMS |
Magnetic pulses are applied to the brain of living persons to temporarily deactivate a small brain region |
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fMRI |
Uses a magnetic field to create images of grace and beauty in each brain area |
Patient lives on a bed in a large cylindrical structure *Grey's Anatomy scenes |
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Central Nervous System and parts |
Brain and Spinal Chord Controls reflexes, issues orders to muscles, glands, organs |
Command center of body |
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Peripheral Nervous system |
Contains autonomic nervous system ( regulates internal activities), link to body's sense receptors, muscle contraction |
"Frontline" |
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Differentiate between a sensory, motor, and inter neuron |
Sensory: carries info from sensory receptors Motor: transmits info to muscles and glands Inter: communication |
Where do they carry info to/from? |
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Homeostasis |
Normal state after having been in rapid action from SYMPATHETIC and calmed down by PARASYMPATHETIC |
State |
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Pituitary Gland |
Control body's growth |
Pain, sex horomones, menstrual cycle |
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Pineal Gland |
Regulating wake-sleep cycle, middle of brain |
Melatonin |
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what is the job of the Adrenal Gland? |
Regulating salt and water balance in the body |
Adrenaline! |
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Discrimination (in learning) |
To respond differently to stimuli that are similar but not identical |
Feel hungry while in the kitchen, don't feel hungry in the living room. |
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Extinction |
Respond less to when a stimulus is presented repeatedly |
after you and your bf break up, "your song" eventually stops making you feel happy |
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Spontaneous recovery |
Increase in response following a pause after extinction |
Wait a while, then blow the whistle again and the dog salivates. |
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Generalization |
Tendency to respond to stimuli that resemble the original conditioned stimulus |
Scratch for food had same result as whistle for food. |
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US UR CS |
Unconditional Stimulus: triggers a natural response Unconditional Response: response that follows US Conditioned Stimulus: after being presented repeatedly after US, evokes response |
US = food UR = salivation CS = whistle |
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Even though guns did not exist for most of human history, it is easy for humans to develop a phobia of them. true or false? |
False: more likely to fear things from evolutionary past |
Where do phobias derive from? |
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Operant conditioning |
Learning based on consequences of behavior and learning of new behaviors |
Ex: the dog rolls over on command because it was praised for it in the past |
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Classical conditioning |
Learning from natural behavior |
US UR CS |
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Law of effect |
Successful responses, because they are pleasurable, are "stamped in" and occur more frequently, and unsuccessful responses are "stamped out" and occur less frequently. |
Ex: Thorndike's "cat in a puzzle box - hit lever to get to fish" |
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+ vs. - + vs. -Reinforcement vs. Punishment + vs. -Reinforcement vs. Punishment + vs. -Reinforcement vs. Punishment Reinforcement vs. Punishment |
Positive is added, negative is taken away. Reinforcement strengthens a behavior Punishment weakens a behavior |
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Fixed ratio |
Behavior is reinforced after a specific number of responses |
Factory workers who are paid according to the number of products they produce. |
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Variable ratio |
Behavior is reinforced after an unpredictable number of responses |
Son asked over and over again if he can play outside, eventually dad says okay so the kid will stop asking. |
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Fixed interval |
Behavior is reinforced for the first response after a specific amount of time has passed |
People who are a monthly salary |
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Variable interval |
Behavior in response after an unpredictable amount of time has passed |
Professor gives his students unannounced quizzes |
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Semantic memory |
knowledge of facts and concept |
Found under explicit memory |
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Example of recognition test |
Multiple choice test |
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Implicit vs explicit memory |
Implicit is automatic, unexplainable knowledge. Explicit is conscious memory that can be intentionally remembered. |
Implicit: walking Explicit: remember what you wore to prom |
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Stages of memory |
Sensory 》working 》long term |
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Elaborative encoding |
Make material meaningful to you |
Best way to get info into long-term memory |
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Proactive interference |
Early learning impairs our ability to encode information that we try to learn later |
Learning Italian ruined my Spanish |
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Long term potentiation |
Strengthening of the synaptic connections between neurons as result of frequent stimulation |
Helps maintain info in LTM |
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What part of the brain helps us with implicit memories? |
Cerebellum |
Movement, motor control |
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Hippocampus helps... |
Spatial relationships, context in which events were experienced, associations among memories |
Long term memory |
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Amygdala (in memory) |
Stores emotional memories, especially fear |
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Overconfidence |
To be too certain about their ability to accurately remember events and make judgments |
The witness was convinced that his estimation of the speed of the car leaving the scene was accurate. |
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Misinformation effect |
Errors that occur when new info influences existing memories |
"The car sped off" vs. "the car moved away from the scene" which car moved faster? |
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Define confirmation bias |
Develop a schema about a person, only look for info that confirms the schema. |
Ben only pays attention to good stories about Beth because they confirm his belief that she is a good person. |
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Representativeness heuristic |
What we expect will happen, ignore relevant info |
Ex: stereotype |
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Availability heuristic |
Judge the likelihood that an event occurs based on how easily it can be retrieved from memory |
Which has more? R= first letter, R= third letter? Ben only sees Beth when she's friendly, stop he thinks she's a friendly person. |