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The study to determine if there is an association between caloric sweetener consumption and blood lipids is a type of _ research because the study is providing info about the behavior of blood lipids.

Basic

Basic or Applied?

The amount of advertising of unhealthy foods on television is studied to determine whether a relationship exists between the advertising and the rate of childhood obesity.

applied

This study provides information that might be used to improve children's health.

As a researcher, before you consider the research design for your study, you first need to:

Create a research hypothesis

A. Gather data


B. Determine conceptual variables


C. Determine operational variables


D. Change question into research hypothesis

Define basic research

Research that answers fundamental questions about behavior

Example: study areas of the brain to determine areas most affected by alcohol.

Define applied research

Investigates issues that have implications for everyday life and provides solutions to everyday problems

Example: survey college students to determine the average amount of alcohol consumed weekly, so alcohol awareness programs can be developed.

Describe a research hypothesis

Predicts an association between two variables that are identified conceptually and exist in a specifically defined population.

Example: and association exists between consumption of added sugar and blood lipid levels in US adults.

Define conceptual variable

abstract ideas that form the basis of the research hypothesis

In " participating in psychotherapy will reduce anxiety," conceptual variable = participating in psychotherapy

Describe an empirical study

- verifiable data is systematically collected and objectively analyzed


- excludes personal bias, emotions, opinions


- verified by analysis of data that has been objectively observed, measured, and undergone experiments

Steps of scientific method

1. Identify a practical problem that is in need for further research, found in scientific literature


2. Form a Research hypothesis


3. Conduct an empirical study


4. Conclusions from result of study


5. Write an article

5 step cycle

Define descriptive research design

Designed to provide a snapshot of the current state of affairs

3 methods

What three methods underlie descriptive research?

Case studies, surveys, naturalistic observation

Define correlational research design

Designed to discover relationships among variables; does not infer that one variable cause a change in another variable (non-causal)

Height and weight are correlational


*Scatter plot


Non-causal

Define experimental research design

To assess the causal impact of one or more experimental manipulation on a dependent variable

Includes independent and dependent variables.



Example: does viewing violence cause an increase in aggressive behavior?

Define quasi-experimental design

Compared to groups that already exist in population; chosen without random assignments and no controlling for extraneous variables

Does spanking increase aggression?


...


Unethical to assign one group to spank.


...


Variable? Do non-spanking families watch violent tv?

Define independent variable

Causing variable that is manipulated by the experimenter

Define dependant variable

Measured variable that is expected to be influenced by the manipulation

Theory

General statement that predict or explain different outcomes of relationships between variables

Hypothesis

Specific prediction of the relationship between two or more variables that can be tested

Often use future tense

Operational definition

A precise statement of how a variable in a study will be observed and measured

Neuron cell in the nervous system whose function is to receive and transmit information

Made of 3 main parts

Soma

Contains the nucleus of the cell and keeps the cell alive

Cell body

Dendrite

Receives messages from other cells and sends those messages to the soma

Branching, tree-lined fiber surrounding soma

Axon

Passes messages away from the cell body to other neurons, muscles, or glands

Long, segmented fiber

Myelin sheath

Fatty tissue that covers the axon of some neurons and helps speed neural impulses

Surrounds axon

Terminal button

Store neurotransmitters before they are released

At tip of axon branch

Synapse

Space between the neuron cells, where signals are transfered from one neuron to another

Neurotransmitter

chemical that relays signals across the synapses between neurons

Terminal Button 》dendrites

Describe the electro chemical processes by which neurons transmit signals

1. Action Potential the terminal button


2. Neurotransmitters are released


3. Pass through the synaptic gap


4. Bind onto the receiving neuron


5. Reuptake of Neurotransmitters that did not bind

Seratonin function

Sleep, mood, appetite, aggression

Low levels related to depression

Dopamine function

Involved with the experiences of pleasure and emotions such as love

Too much = schizophrenia

Oldest part of the brain?

Brain stem

Innermost structure

Medulla

Controls heart rate and breathing

Tip of spinal chord as it enters the brain

Pons

Helps control movement of the body; balance and walking

Above medulla

Reticular Formation

Arousal and attention

Runs through medulla and pons

What parts make up the Brain Stem?

Medulla, pons, Reticular Formation

3 parts

Thalmus

Filters sensory info from spinal chord; relays remaining signals to higher brain levels

Above brain stem

Cerebellum

Controls involuntary movement, including overall balance and coordination

"Little Brain"

Acetylcholine (ACh) function

muscle contraction, memory, sleeping, and dreaming

Located in the spinal chord and brain

Endorphin function

vigorous exercise, orgasm, and eating spicy foods

GABA function

When deficient: involuntary motor actions

Seizures, tremors, anxiety

Glutamate function

Most common, found in a certain food additive

Amygdala

Aggression and fear

2 almond - shaped clusters

Hypothalamus

Regulate body temperature, hunger, thirst, sex drive

Knowing you feel full after eating a big meal

Hippocampus

Stores info in long-term memory

Story about the "good old days"

Limbic System and it's parts

Memory and emotions; amygdala, hypothalamus, hippocampus

3 parts

Left brain

Speak, write, understand language, complex movement

What are left brained people better at? Math.

Right brain

Perception, recognition (faces, patterns)

What are right brained people better at? Art.

PET Scan

Invasive imaging technique that provides color-coded images of brain activity

Tested while performing a task

EEG

Record electrical activity produced by the brain's neurons

Performed while asleep or awake

TMS

Magnetic pulses are applied to the brain of living persons to temporarily deactivate a small brain region

fMRI

Uses a magnetic field to create images of grace and beauty in each brain area

Patient lives on a bed in a large cylindrical structure


*Grey's Anatomy scenes

Central Nervous System and parts

Brain and Spinal Chord


Controls reflexes, issues orders to muscles, glands, organs

Command center of body

Peripheral Nervous system

Contains autonomic nervous system ( regulates internal activities), link to body's sense receptors, muscle contraction

"Frontline"

Differentiate between a sensory, motor, and inter neuron

Sensory: carries info from sensory receptors


Motor: transmits info to muscles and glands


Inter: communication

Where do they carry info to/from?

Homeostasis

Normal state after having been in rapid action from SYMPATHETIC and calmed down by PARASYMPATHETIC

State

Pituitary Gland

Control body's growth

Pain, sex horomones, menstrual cycle

Pineal Gland

Regulating wake-sleep cycle, middle of brain

Melatonin

what is the job of the Adrenal Gland?

Regulating salt and water balance in the body

Adrenaline!

Discrimination (in learning)

To respond differently to stimuli that are similar but not identical

Feel hungry while in the kitchen, don't feel hungry in the living room.

Extinction

Respond less to when a stimulus is presented repeatedly

after you and your bf break up, "your song" eventually stops making you feel happy

Spontaneous recovery

Increase in response following a pause after extinction

Wait a while, then blow the whistle again and the dog salivates.

Generalization

Tendency to respond to stimuli that resemble the original conditioned stimulus

Scratch for food had same result as whistle for food.

US UR CS

Unconditional Stimulus: triggers a natural response


Unconditional Response: response that follows US


Conditioned Stimulus: after being presented repeatedly after US, evokes response

US = food


UR = salivation


CS = whistle

Even though guns did not exist for most of human history, it is easy for humans to develop a phobia of them. true or false?

False: more likely to fear things from evolutionary past

Where do phobias derive from?

Operant conditioning

Learning based on consequences of behavior and learning of new behaviors

Ex: the dog rolls over on command because it was praised for it in the past

Classical conditioning

Learning from natural behavior

US UR CS

Law of effect

Successful responses, because they are pleasurable, are "stamped in" and occur more frequently, and unsuccessful responses are "stamped out" and occur less frequently.

Ex: Thorndike's "cat in a puzzle box - hit lever to get to fish"

+ vs. -


+ vs. -Reinforcement vs. Punishment


+ vs. -Reinforcement vs. Punishment


+ vs. -Reinforcement vs. Punishment


Reinforcement vs. Punishment

Positive is added, negative is taken away.


Reinforcement strengthens a behavior


Punishment weakens a behavior

Fixed ratio

Behavior is reinforced after a specific number of responses

Factory workers who are paid according to the number of products they produce.

Variable ratio

Behavior is reinforced after an unpredictable number of responses

Son asked over and over again if he can play outside, eventually dad says okay so the kid will stop asking.

Fixed interval

Behavior is reinforced for the first response after a specific amount of time has passed

People who are a monthly salary

Variable interval

Behavior in response after an unpredictable amount of time has passed

Professor gives his students unannounced quizzes

Semantic memory

knowledge of facts and concept

Found under explicit memory

Example of recognition test

Multiple choice test

Implicit vs explicit memory

Implicit is automatic, unexplainable knowledge.


Explicit is conscious memory that can be intentionally remembered.

Implicit: walking


Explicit: remember what you wore to prom

Stages of memory

Sensory 》working 》long term

Elaborative encoding

Make material meaningful to you

Best way to get info into long-term memory

Proactive interference

Early learning impairs our ability to encode information that we try to learn later

Learning Italian ruined my Spanish

Long term potentiation

Strengthening of the synaptic connections between neurons as result of frequent stimulation

Helps maintain info in LTM

What part of the brain helps us with implicit memories?

Cerebellum

Movement, motor control

Hippocampus helps...

Spatial relationships, context in which events were experienced, associations among memories

Long term memory

Amygdala (in memory)

Stores emotional memories, especially fear

Overconfidence

To be too certain about their ability to accurately remember events and make judgments

The witness was convinced that his estimation of the speed of the car leaving the scene was accurate.

Misinformation effect

Errors that occur when new info influences existing memories

"The car sped off" vs. "the car moved away from the scene" which car moved faster?

Define confirmation bias

Develop a schema about a person, only look for info that confirms the schema.

Ben only pays attention to good stories about Beth because they confirm his belief that she is a good person.

Representativeness heuristic

What we expect will happen, ignore relevant info

Ex: stereotype

Availability heuristic

Judge the likelihood that an event occurs based on how easily it can be retrieved from memory

Which has more? R= first letter, R= third letter?



Ben only sees Beth when she's friendly, stop he thinks she's a friendly person.