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36 Cards in this Set

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  • Back
  • 3rd side (hint)
cognition
Thinking, gaining knowledge, and using knowledge.
Requires ATTENTION (focusing on it) and CATEGORIZATION (determining what it is).
Attention
Tendency to respond to some stimuli more than others at any given time or to remember some more than others.
Preattentive process
Identifying things that stand out immediately and don't require a shift of attention.

e.g. one white bird among brown birds.
Attentive process
Requires searching through items in a serious.

e.g. Where's Waldo?
Conceptual networks
When you think of something it gives rise to other related concepts, more general and more specific.

e.g. Bird->anima, flying, sparrow.
Stroop effect
When color terms are written in a different color it's harder for us to say what color it is rather than read the word.
Change blindness
Failure to detect changes in parts of scene.

e.g. asking direction, doesn't realize asker changed.
Shifting attention
When doing more than one thing at once, one activity interferes with the other, even if it's simple.
Attentional blink
During a brief time after perceiving something, it is difficult to attend to something else.
ADD
Attention deficit disorder.
Choice-delay task
Choosing a small reward now or big reward later, prefer reward now.
Stop signal task
e.g. Press a button when you see a circle, but don't if you hear a beep shortly after you see the circle; harder to inhibit their responses when they hear beep.
Algorithm
Mechanical, repetitive procedure for solving a problem or testing every hypothesis.

i.e. trying every possible solution to a problem.
heuristic
Strategies for simplifying a problem and generating a satisfactory guess; guide our decisions but may lead to errors.
Representativeness heuristic
If an item resembles other items in a category, we assume it's also a member of that category.
Avilability heuristic
Strategy of assuming that how easily one can remember examples of some kind of item indicates how common the item itself is.

e.g. Lots of muggings in your area=more wary to go out at night alone.
Confirmation bias
Accept a hypothesis and find other examples to support it instead of considering other options.
Functional fixedness
tendency to adhere to a single approach or single way of using an item.
Framing questions
The way a question is posed influences the way you answer it.
Sunk cost effect
Willingness to do something b/c of money or effort already spent.

e.g. keep betting despite losses b/c you've already put down a lot of money.
Maximizing
Considering every possibility until you find the best one.

e.g. looking at all clothes in store.
Satisficing
Searching possibilities until you find one that is good enough.

e.g. picking the first acceptable outfit in store.
Problem solving.
Productivity
Ability to combine words into new sentences to express different ideas.
Transformational grammar
Rules for making and understanding sentences.
Having a normal brain and normal intelligence
does not necessarily produce language.
Language acquisition device
Suggestion that there is a built-in human mechanism for acquiring language.

e.g. babies learn to detect individual words by listening to different combination of words.
Broca's aphasia
Condition characterized by difficulty in language production.

e.g. can't find the words to make a sentence.
Wernicke's aphasia
Condition marked by difficulty to recall the names of objects and impaired comprehension of language.

e.g. may respond in a full, fluid sentence that doesn't address the question.
Language development
Progression w/ lanugage largely relies on maturation, not just extra practice.

Children exposed to no language early on have a very hard time learning it later.
Doubly embedded sentences
Harder to understand the meaning.

e.g. The dog the cat saw chased a squirrel.
Double negatives
Overburden our memory.
Word-superiority effect
Most people can identify a letter more accurately when it is part of a whole word than when it is presented by itself.
phoneme
A unit of sound (f or sh).
Morpheme
A unit of meaning (and or -s, indicating a plural).
Fixations
When your eyes are stationary.
Saccades
Quick eye movements that take your eyes from one fixation point to another.