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25 Cards in this Set
- Front
- Back
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Altruistic behavior
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Accepting some cost or risk to help other person.
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Diffusion of Responsibility
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Feel less responsibility to act in presence of others.
e.g. Kitty Genovese murder. |
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Pluralistic Ignorance
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Everyone assumes that everyone else has a better informed opinion, so no one says anything.
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Social Loafing
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Work less hard when sharing work.
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Kohlberg
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6 levels of moral reasoning.
Preconventional, Conventional, Postconventional. |
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Social Perception & Cognition
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Processes to gather + remember info about others and make inferences.
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Primacy Effect
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First info we learn influences us more than later info.
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Self-Fulfilling Prophecies
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Expectations that change one's own behavior as to increase the probability of the predicted event.
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Stereotype
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Belief or expectation about a group (good or bad, true or not).
Affect behavior. Can act as self-fulfilling prophesy. |
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Prejudice
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A negative attitude toward a group.
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Aversive racism
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Consciously express belief in a equality, but harbor negative feelings -> unintentional discrimination.
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Discrimination
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Unequal treatment.
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Reduce prejudice
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Superordinate goals.
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Fundamental Attribution Error
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Tendency to make internal attributions.
Cultural differences. |
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Attitude
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A like or dislike.
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Persuasion
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Attempt to change an attitude.
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Cognitive Dissonance
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Unpleasant state when you feel inconsistent.
e.g. I'm an honest person, but I just cheated. |
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Conformity
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Maintain or change behavior to match others.
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Groupthink
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Members of group suppress doubts for fear of making a bad impression.
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Foot-in-the-door technique
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Start with a modest request which the person accepts, and then follow it w/ a larger request.
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Door-in-the-face technique
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Someone follows an outrageous initial request w/ a more reasonable second one.
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Bait-and-switch technique
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First offer an extremely favorable deal, gets the other person to commit to the deal, and then makes additional demands.
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That's-not-all technique
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Someone makes an offer and then improves the offer before you have a chance to reply.
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Mere exposure effect
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the more often we come in contact with someone or something, the more we tend to like that person or object.
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Exchange or Equity theories
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Social relationships are transactions in which partners exchange goods and services.
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