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52 Cards in this Set

  • Front
  • Back
person perception
the process of forming impressions of others
Name the key sources of information for impressions of others
appearance
verbal behavior
actions
non verbal messages
situations
snap judgements
judgements that are made quickly and based on only a few bets of information and perceived notions
systematic judgements
taking time to observe the person in a variety of situations and to compare that person's behavior with that of others in similar situations
attributions
inferences that people draw about the causes of their own behavior, others behavior, and events
When are people most likely to make attributions?
When they behave in unexpected or negative ways
Events are personally relevant
When they are suspicious about another person's motives
Perceiver Expectations
expectations about others
Name the two types of Perceiver Expectations
Confirmation bias
Self-fulfilling prophecies
Confirmation Bias
the tendency to seek information that supports one beliefs while not perusing disconfirming information
Self Fulfilling Prophecies
when expectations about a person cause the person to behave in ways that confirm the expectation
Cognitive Distortions
errors in judgement when perceiving someone
Social Categorizations
cognitive "short cuts" when we categorize people based on their distinctive features
Name the attitudes that are caused by social categorization
more favorable attitudes toward the ingroup
views of outgroup people as more alike than they really are
stereotypes persist because:
confirmation bias
self fulfilling prophecy
cognitively functional
fundamental attribution error
the tendency to explain others' behavior as the result of personal rather than situational factors
How do errors happen in fundamental attribution error?
they focus on the person
or they take the situation into account (rare)
defensive attributions
tendency to blame victims for thier misfortune so one feels less likely to be victimized in a similar way
Name the key themes in person perception
efficiency (fastest way)
selectivity (ppl believe what they want)
consistency (first impressions)
Primacy Effect
when initial information outweighs subsequent information
overt discrimination
old fashioned discrimination
modern discrimination
privately harbor negative attitudes toward minority groups, but express them when they feel safe to do so
authoritarian personality
characterized by prejudice toward any group
What are the causes of prejudice?
authoritarian personality
cognitive distortions and expectations
competition between groups
threats to social identity
What are the responses to prejudice
ingroup favoritism
out group derogation
How do you reduce prejudice?
cognitive strategies (overriding stereotypes mentally)
intergroup contact
superordinate goals
goals that require two groups to work together
persuasion
involves the communication of arguments and information intended to change another person's attitudes
attitudes
beliefs and feelings about people, objects, and ideas
Source factors are most effective in persuasion when:
there is high credibility
expertise and trustworthiness
likable, which is increased when the source is attractive or similar
Message factors are most effective when:
using two sided arguments
using emotional appeals
creating positive feelings
Receiver factors are more effective when:
their moods
need for cognition
forewarning
have compatible beliefs
Elaboration Likelihood Model
our thoughts about a persuasive message are most important in determining whether attitudes will change
How are messages perceived?
through a peripheral route
central route
How do central routes override peripheral routes?
receivers must be motivated to learn
ability to grasp the message
conformity
yielding to real or imagined social pressure
compliance
yielding to social pressure in their public behavior even though their private beliefs have not changed
Solomon Asch Study
the same study tarun did in highschool
What are key determinants of conformity?
group size
group unanimity
Normative Influence
operates when people conform to social norms for fear of social rejection
informational influence
operates when people look to others for how to behave in ambiguous situations
The bystander effect
the tendency for individuals to be less likely to provide help when others are around when they are alone
Tips for resisting conformity pressures:
be aware of the social influences
identify with someone in the group with the same beliefs
invite a friend with similar views
obedience
a form of compliance that occurs when people follow direct commands usually from authority
Stanley Milgram Study
teacher/learner with the buzzer

demonstrated that people's tendency to obey is strong, even if they are asked to hurt another person
Obedience is strongest when:
demands increase gradually
take responsibility for their actions
motivations to meet the authority's demands
Human nature is determined more by the power of the _______ than by the ______
situation
kind of person
Consistency Principle
once people agree to something they will stick to it
Foot in the Door Technique
getting people to agree to a small request so that they agree to a larger request later
Lowball Technique
getting someone to commit to an attractive proposition before its hidden costs are revealed
Reciprocity Technique
exploits the tendency for people to think they should pay back in kind what they receive from others
Door In the Face Technique
a technique that involves making a large request that is likely to be turned down in order to increase the chances that people will agree to a smaller request later
The Scarcity Principle
people believe that if something is scarce, it must be good, and are more likely to buy it