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52 Cards in this Set
- Front
- Back
person perception
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the process of forming impressions of others
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Name the key sources of information for impressions of others
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appearance
verbal behavior actions non verbal messages situations |
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snap judgements
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judgements that are made quickly and based on only a few bets of information and perceived notions
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systematic judgements
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taking time to observe the person in a variety of situations and to compare that person's behavior with that of others in similar situations
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attributions
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inferences that people draw about the causes of their own behavior, others behavior, and events
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When are people most likely to make attributions?
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When they behave in unexpected or negative ways
Events are personally relevant When they are suspicious about another person's motives |
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Perceiver Expectations
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expectations about others
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Name the two types of Perceiver Expectations
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Confirmation bias
Self-fulfilling prophecies |
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Confirmation Bias
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the tendency to seek information that supports one beliefs while not perusing disconfirming information
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Self Fulfilling Prophecies
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when expectations about a person cause the person to behave in ways that confirm the expectation
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Cognitive Distortions
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errors in judgement when perceiving someone
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Social Categorizations
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cognitive "short cuts" when we categorize people based on their distinctive features
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Name the attitudes that are caused by social categorization
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more favorable attitudes toward the ingroup
views of outgroup people as more alike than they really are |
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stereotypes persist because:
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confirmation bias
self fulfilling prophecy cognitively functional |
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fundamental attribution error
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the tendency to explain others' behavior as the result of personal rather than situational factors
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How do errors happen in fundamental attribution error?
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they focus on the person
or they take the situation into account (rare) |
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defensive attributions
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tendency to blame victims for thier misfortune so one feels less likely to be victimized in a similar way
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Name the key themes in person perception
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efficiency (fastest way)
selectivity (ppl believe what they want) consistency (first impressions) |
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Primacy Effect
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when initial information outweighs subsequent information
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overt discrimination
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old fashioned discrimination
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modern discrimination
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privately harbor negative attitudes toward minority groups, but express them when they feel safe to do so
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authoritarian personality
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characterized by prejudice toward any group
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What are the causes of prejudice?
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authoritarian personality
cognitive distortions and expectations competition between groups threats to social identity |
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What are the responses to prejudice
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ingroup favoritism
out group derogation |
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How do you reduce prejudice?
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cognitive strategies (overriding stereotypes mentally)
intergroup contact |
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superordinate goals
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goals that require two groups to work together
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persuasion
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involves the communication of arguments and information intended to change another person's attitudes
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attitudes
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beliefs and feelings about people, objects, and ideas
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Source factors are most effective in persuasion when:
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there is high credibility
expertise and trustworthiness likable, which is increased when the source is attractive or similar |
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Message factors are most effective when:
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using two sided arguments
using emotional appeals creating positive feelings |
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Receiver factors are more effective when:
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their moods
need for cognition forewarning have compatible beliefs |
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Elaboration Likelihood Model
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our thoughts about a persuasive message are most important in determining whether attitudes will change
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How are messages perceived?
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through a peripheral route
central route |
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How do central routes override peripheral routes?
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receivers must be motivated to learn
ability to grasp the message |
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conformity
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yielding to real or imagined social pressure
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compliance
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yielding to social pressure in their public behavior even though their private beliefs have not changed
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Solomon Asch Study
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the same study tarun did in highschool
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What are key determinants of conformity?
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group size
group unanimity |
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Normative Influence
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operates when people conform to social norms for fear of social rejection
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informational influence
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operates when people look to others for how to behave in ambiguous situations
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The bystander effect
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the tendency for individuals to be less likely to provide help when others are around when they are alone
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Tips for resisting conformity pressures:
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be aware of the social influences
identify with someone in the group with the same beliefs invite a friend with similar views |
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obedience
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a form of compliance that occurs when people follow direct commands usually from authority
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Stanley Milgram Study
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teacher/learner with the buzzer
demonstrated that people's tendency to obey is strong, even if they are asked to hurt another person |
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Obedience is strongest when:
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demands increase gradually
take responsibility for their actions motivations to meet the authority's demands |
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Human nature is determined more by the power of the _______ than by the ______
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situation
kind of person |
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Consistency Principle
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once people agree to something they will stick to it
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Foot in the Door Technique
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getting people to agree to a small request so that they agree to a larger request later
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Lowball Technique
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getting someone to commit to an attractive proposition before its hidden costs are revealed
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Reciprocity Technique
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exploits the tendency for people to think they should pay back in kind what they receive from others
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Door In the Face Technique
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a technique that involves making a large request that is likely to be turned down in order to increase the chances that people will agree to a smaller request later
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The Scarcity Principle
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people believe that if something is scarce, it must be good, and are more likely to buy it
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