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63 Cards in this Set

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  • Back
Brewer's dual-process model (3)
1. Identification
2. Determining Relevance (to goals)
3. Categorization (if not relevant) vs. personalization/individuation
Anchor-input theory
Even if categorization is not used, serves as an anchor which is adjusted by new info
heuristic-systematic model
Dual processing occurs on a continuum, with effortless heuristic processing on one side and effortful systematic processing on the other
Sufficiency threshold
People will exert effort until they have a sufficient amount of confidence in their judgement

If not reached, 'confidence gap' exists > more effortful processing to close

(thought to be how least effort principle works by some)
XT100 study
* Evaluate an answering machine (XT100)
* Positive feedback on consumer reports vs. negative (IV)
* Inconsistent information of negative reports should cause more systematic thinking
* However, both groups desired to be confident in their decision
Raising sufficiency threshold(3)
1. A vested interest in outcome of judgement
2. Goal of not appearing foolish in public
3. Being accurate as a goal
Borgida Howard-Pitney relevant arguments
* subjects listen to debate on topic that was either personally relevant or not relevant (IV)
* Low relevance > more salient person regarded more favorably > heuristic processing
* High relevance > ratings depended on argument > systematic processing

*Vested interest increases sufficiency threshold
Tetlock primacy effect (accountability)
* Making subjects accountable for learning information or not (IV)
* Accountable students less susceptible to primacy effect

*Fear or looking foolish in public increases sufficiency threshold
Neuberg/Fiske schizo study
*subjects had to interact with schizophrenic patient either for shits or for a task with cash reward (IV)
*How long do they evaluate (DV)
* No goals > relied on category label, short eval.
* Goal of cash > systematic processing, long eval.
* goal of accuracy increases sufficiency threshold (not listed but this also has to do w/ vested interest)
Lay epistemics (2)
1. Generate hypotheses for things in the social world
2. Test these to validate
Seizing & Freezing
in regards to needing closure
seizing: desire for any closure
freezing: desire for specific closure (ie current one)
Debiasing (4 steps)
1. Awareness of being biased
2. Motivation to remove bias
3. Theories about what influence is and how it pushes judgement
4. Cognitive resources to unbias
Nisbett & Wilson bias in film
* two groups watching film w/ background noise or not (IV) and rating it (DV)
* Did the noise affect your rating? Group w/ said it did
* yet, no significant difference between ratings
* Awareness is complex
Wegner & Petty vacation + bias
* Subjects asked how big bias effect would be if thinking about Hawaii or Jamaica before rating midwestern city
* Bigger perceived effect > higher rating of midwestern city to eliminate
Types of motivated reasoning (3)
1. Accuracy: covering goals, fear of invalidity, desire for self assessment, outcome dependency, acountability, responsibility etc. (basically logical reasons)
2. Impression : geared towards forming impression for interpersonal needs
3. Defense : aimed to protect certain view
Ways in which people are protected from esteem damaging feedback(4)
1. Feedback is positive or sugar coated when negative
2. We choose acquaintances w/ similar views
3. Ambiguous feedback seen as positive
4. When we get negative feedback we can't ignore, we denigrate the source
defensive pessimism
Create negative world view as defense mechanism in case of failure, situation not disposition if they fail
Self-handicapping
create obstacles to blame in case of failure

I failed because of x, not because I am incompetent > self protecting
Coffee/Cancer study
* subjects read article about coffee consumption and breast cancer
* men did not give a fuck either way
* women who did not drink coffee rated it as important, yet those that did drink rated as unimportant
* Negative information > denigrate the source > resolve cog. diss.
durability bias
Expect positive things to last (ex winning lottery) much longer than they do, faulty affective forecasting
focusing illusion
reason for faulty affective forecasting, focus on positive event (ex: lottery ticket) without negatives (deadbeat relatives coming out of the woodwork, debilitating cocaine abuse, daughters sucking dick etc.)
Illusion of control
Good things : dispositional
Bad things : situational
Marble study
* two marbles in a bag, one wins a prize
* either pick a marble or are given one (IV)
* how responsible are you for outcome? (DV) Those who picked (even though totally random) felt more responsible
Self-verification theory
People want to confirm their self views not as an end of itself

Ultimate goal is bolstering the perception that the world is predictable/controllable

According to SVT, negative feedback where one is known to be deficient is preferred
Just world illusion
Bad people are punished, good people get nice things

Cognitive dissonance arises when this is violated, in an experiment people being shocked were denigrated afterwards to resolve cog.diss with this illusion
Ultimate attribution error
Group version of self-delusions: positive outcomes are result of group, negative outcomes are result of situation

OPPOSITE for outgroups
Sorority bolstering study
*Subjects in high status sorority or low status sorority (IV) and measured on bolstering (DV- put downs in general)
*High status did not bolster but low status did. Also low self esteem from either group did bolster
negativity bias
people attenuate towards negative stimuli, more avoidant of loss than pursuant of gains

People do not simply average negative and positive info, negative is weighted more
hierarchically restrictive schema
Attribute ratings in high ends have unrestricted implications for behavior vs. low end which is restrictive

Ex: If someone is really smart they can act retarded on occasion but if someone is retarded they won't occasionally derive the theory of relativity or anything
preconscious perception
charged concepts (such as self) can be filtered for w/o our awareness

cocktail party effect
iconic memory
AKA echoic memory, short term store of everything percieved

very small percentage goes through to active memory, dependent on filter
perceptual readiness
power to facilitate the detection of information relevant to accessible concepts
Postman, Bruner, McGinnes subliminal perception study
*Showed subjects words in intervals below threshold of conscious perception, slowly increased

* words describing values listed as being important recognized quicker
Bruner coin study
*Draw number of circular objects to scale, some of them coins
*Money drawn as larger, in proportion to value over size
*larger effect for broke-ass participants
*distortion of perceptions
auto-motive
chronically accessible goals, motives, and needs that have the power to exert an influence on attention, judgment, and behavior across a wide array of interpersonal situations

Chronic goals lie in wait, and when appropriate contexts appear, these contexts trigger the goals and the pursuit of those goals
Need for structure
intolerance of ambiguity to satisfy brain's need or categories to simplify and interpret the environment

Generally speaking, more susceptible to stereotyping, primacy effect, etc.
Authoritarianism
Seeing world as dominators and dominated, correlated w/ harsh upbringing

Black and white morality

Fascism scale
Social Dominance Orientation
*Status quo, yeah!
*My group > other groups, let's keep this structure going (hierarchy legitimizing myths)
How SDO asserts itself(2)
1. By influencing the social structures that determine the opportunities and penalties facing people from different social groups
2. By determining the attitudes of individual people toward things such as race relations and social policy, and by determining the types of jobs that individuals feel are appropriate for people form particular groups to pursue
Interpretation vs. comparison goals
Epistemic vs. social esteem, both pursued chronically but may counteract each other
chronic goals and relationships
*people primed with name of a friend acted prosocially to a stranger vs. control
*goal of acting prosocially is chronically activated with friend, activating relationship activates goal
Chameleon effect and perspective taking
higher perspective taking scale > more chameleon effect
Intimacy goals and condoms
Theory: higher identity goals = more sex = should use condom
Result: intimacy goals predicted condom use because they were able to communicate (pretty gay if you ask me)
perceptual defense
*preconscious mechanism to protect from unpleasant stimuli
* in experiment, taboo words took longer to recognize
stereotypes and inhibition
brain inhibits irrelevant information to make relevant information more accessible
Ex: priming soccer hooligans, one would be slower to recognize 'intelligent'
parallel-constraint-satisfaction model
not everything is activated when stereotype is encountered. Rather, certain information has a lower threshold of activation and some has a higher (inhibition)
attribution styles: 3 dimensions
1. personalization - dispositional or situational?
2. permanence- stable or temporary?
3. pervasiveness - global or specific?
Kanger and Rodin attribution styles in nursing home
*One floor focused on control and choice of patients, other floor had everything planned nicely
* control and choice floor had better happiness and less death
aversive racism
-explicitly not racist, implicitly racist
-use socially acceptable reaons to protect themselves from biases, such as expressing distaste over an event rather than groups
every stereotype study ever
stereotype x made stereotyped concept y more available EGADS

threshold yadda yadda yadda
stereotype jury study
-list of all sorts of details, stereotype consistent or inconsistent crime
-better recall w/ inconsistent crime > heuristic used to process consistent information and then closed w/out systematic processing
stereotype strength and recall
stronger stereotypes filter out inconsistent information more easily
stereotype recall study
60 identical behaviors read by subjects, labelled introverted or extroverted
-information recalled in proportion to expectation formed prior
contact hypothesis
eliminating stereotypes through contact

needs to be equal status, pursuing common goals, equal groups, counter stereotypic behavior
entiativity
extent to which a group is seen as consistent
self regulation model of prejudice
recognize acting prejudice, act differently to compensate/reduce in order to eliminate unease/guilt
self esteem and stereotyping
stereotyping can be a form of self affirmation - a rational and predictable world

-experimentally, false feedback paradigms have created increased stereotyping
interaction sequence (3)
1) Perceiver has currently activated goals (ex: to be nice, to get along)
2) Perceiver activates expectancies and cultural stereotypes (ex: Jews are cheap)
-Perceiver acts in accord with expectancies and goals (ex: offers to pay for lunch)
3) Perceiver interprets the meaning of the action just observed, and either bolsters (or alters) the expectancy based on that action (ex: Jews really are cheap)
Pygmalion in the classroom experiment
-Controlled for IQ, students split into bloomers (expected to increase) or not, randomly
-bloomers had higher increase in abilities over time due to expectancies
stereotype threat
worried about how a stereotype affecting you is making people perceive your behavior
math test stereotype threat study
-high performance + relevance in math selected, men and women
-told either that test showed gender differences or did not
-women performed worse when gender differences were stated > effect of stereotype threat
Schiffer and Einstein
-Primed w/ either Einstein or Claudia Schiffer (supermodel) and had to complete intelligence task
-better results w/ Claudia (felt relatively more intelligent)
Strahan thirst study
-primed people with word 'thirsty'
-had no effect on those that weren't thirsty, but had effect on those who were already thirsty, who drank more
-priming only guides behavior if goals relevant are also primed