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7 Cards in this Set
- Front
- Back
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COGNITIVE DISSONANCE:
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Feeling of discomfort caused by holding two conflicting cognitions or conflicting cognition and behaviour
ie. you like recycling, dont always recycle Motivates change in cognition or behavior to reduce conflict Start recycling Decide environmentalists are nuts |
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How to avoid this discomfort of cog dissonance?
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-change thought
-change behaviour -make exception for it/justfy it |
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turning peg boring task.
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Boring task for $1 then told someone they enjoyed it (inconsistent cog and behave) = change cognition (increase liking of task) to align
Boring task for $20 then told someone they enjoyed it. $20 justifies behaviour= No need to change cognition (increase liking of task) to align |
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the fried grasshopper experiment and cog diss
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Nice experimenter=No attitude change, Clear external justification for eating
Nasty experimenter More pro-grasshopper because there was little external justification for eating ie. they taste like shrimp |
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JUSTIFICATION OF EFFORT:
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tendency to increase liking for something you’ve worked hard to attain
E.g., Fraternity hazing Justify punitive or hurtful acts (rather than apologize) See your bad actions, we come to dislike target |
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RATIONALIZATION TRAP:
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potential dissonance reduction outcome, justifying one harmful or stupid acts allows the next--- chain of events
E.g., Milgram (“All evil begins with 15 volts”) |
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Subliminal Persuasion
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There has never been a demonstration of subliminal priming making people do something that they are opposed to
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