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54 Cards in this Set

  • Front
  • Back

What are the benefits of having knowledge of research methods?

A complete understanding of a topic requiresusing multiple methods

Why is scientific skepticism useful in furthering our knowledge ofbehaviour?

To know about the world isthat it provides an objective set of rules for gathering, evaluating, andreporting information.

How does the scientific approach differ from other ways of gainingknowledge about behaviour?

It is anopen system for us to refute and support.

What is prediction? Give an Example.

sometimes made in the form ofhypotheses, which are tentative, testable predictions concerning therelationships between or among variables.


Ex. Does eating a low-calorie diet make you live longer?

What is Description? Give an example.

refersto the procedures used to define, classify and categorize subjects and theirrelationships. Descriptions allow us to establish generalizations anduniversals.




Ex. aresearcher can describe the average member or the average performance of amember of the specific group being studied.

What is determination of cause? Give an Example.

Threethings must occur


- Covariationof cause and effect: when the cause is present, the event occurs; when thecause is not present the event does not occur


- Temporalprecedence: the cause precedes the effect


- Elimination ofalternative explanations: nothing other than a causal variable could beresponsible for the observed effect

What is explanation of behaviour? Give an example.

cause or causes of a phenomenon are identified




Ex. Eating a low-calorie diet makes you livelonger.

How does basic research differ from applied research?

Basic is acquiring knowledgeApplied is solving problems

Discuss the three major ethical principles inbehavioural research, and how they are related to risks, benefits, deception,debriefing, informed consent and participant recruitment.

How can researchers weigh the need to conduct research against the needfor ethical procedures?

educational benefits, gaining new skill, ortreatment for psychological or medication problems

How does informed consent address respect for persons?

Potential participants are supplied with allthe information that may influence their choice to participate and allinformation about the potential costs and benefits of research

What are the potential challenges involved in obtaining fully informedconsent?

Providing too much information about a studycan invalidate the results or bias the sample

What are the purposes of debriefing participants after deception?

To deal with issues of deception, information,purposes and possible harmful effects

What are some alternatives to deception?

1. RolePlaying: The experimenter describes a situation to participants and then asksthem how they would respond to it


2. SimulationStudies: Simulation of a real world situation


3. HonestExperiments: : Only research design that does not try to misinform or hideinformation from participants; studies naturally occurring events, recruitpeople looking for specific information

What is a research ethics board, and what does it do?

reviews studies to ensure that it adheres tothe TCPS ethical standards

What are the differences among “no risk”, “minimal risk” and “greaterthan minimal risk” research?

- Exempt Research: research wherethere is no risk so no REB review is necessary. Only uses legally accessiblepublic information, involves public observation without interaction orintervention with anonymity or uses already collected anonymous data




- Minimal Risk Research: the risks ofharm to participants are no greater than risks encountered in daily life or inroutine physical or psychological tests


- Greater than minimal risk researchrequires review by the REB

Summarize the ethical principles and procedures for research withanimals.

· Replacement: replacing or avoidinguse of animals


· Reduction: minimizing the number ofanimals being used


· Refinement: modifying procedures tominimize pain and distress

What constitutes fraud, what are some reasons for its occurrence, andwhy doesn’t it occur more frequently?

fraud is the fabrication of data


fraud occurs when scientists find themselves injobs with extreme pressure to produce impressive results; they may have anexaggerated fear of failure & great need for success and admiration

What activities do psychologists do that require upholding professionalethical standards?

Using knowledge to improve the condition of individuals, organizations and society. Respect and protect human and civil rights and the central importance of freedom of inquiry and expression

What is a variable? List at least 5 examples of different variables.Specify at least two levels of each variable.

any event,situation, behaviour or individual characteristic that can take more than onevalue (IV):Watching the cartoon alone vs. watching it with others


(DV):rating of how funny the cartoon was 



IV: studying in silence or withthe television on 



DV: marks on acomprehension test



IV: Teacher is told thatthe child’s parent is a university graduate, a high school graduate or had not finished highschool


DV: teacher’s rating ofthe child’s academic potential


IV: Receivingstress-management training or not


DV: Number of sick daystaken by workers

What is an “operational definition” of a variable? Give at least twooperational definitions.

definitionof the variable in terms of the operations or technique the researcher uses tomeasure or manipulate the variable

What are the differences between the experimental method andnon-experimental method?

Experimental Method: Involves direct manipulation and control ofvariables


Non-Experimental Methods: relationships are studied by observing orotherwise measuring the variable of interest

Distinguish among positive linear, negative linear and curvilinearrelationships.

Positive LinearRelationship: increases in the values of variable one are accompanied byincreases in the second variable


Negative LinearRelationship: increases in the value of one variable are accompanied bydecreases in the second variable


Curvilinear relationship: increasesin the values of one variable are also accompanied by both increases and decreasesin the second variable; the direction changes at least once


Norelationship: when there is no relationship the graph is just a flat line

What is meant by the problem of the direction of cause and effect andthe third-variable problem?

» It can be difficult to determine the direction ofcause and effect (for some it is bidirectional)


» Third Variable Problem: extraneous variables may becausing an observed relationship


» Third variable: any variable that is extraneous to thevariables being studied

What is the difference between an independent variable and a dependentvariable?

IndependentVariable: the “cause”, manipulated, x-axis




DependentVariable: “effect”, measured, y-axis

How do experimental control and random assignment influence theinterpretation of causation?

ExperimentalControl: accomplished by treating participants in all groups in the experimentidentical except for the independent variable




Randomassignment: ensures that an extraneous variable is just as likely to affect theexperimental group as it is the control; applies to any other variable thatcannot be held constant

Describe the three elements for inferring causation. Which ones areachieved by experimental methods? Non-experimental methods? How are theyachieved?

- temporal precedence -- experimental method by manipulating the IV and seeing if it has an effect on the DV or non-experimentally by observing




- Covariation -- experimental method -- the experimental condition shows the effect and the control does not




- Eliminate plausible alternative explanations -- experimental method by random assignment and experimental control

What are some reasons for using the non-experimental method to study therelationship between variables?

- non-experimental methods can be less artificial


- Natural context


- some problems can't be studied because it isn't ethical to do so


- participant variables are non-experimental


- Can be used when you're only looking to describe behaviour


- Predictions about the future don't require cause and effect



Distinguish between laboratory and field experiments

FieldExperiment: the independent is manipulated in a natural setting


Laboratoryexperiment: the independent is manipulated in a controlled environment

Howis the quality of an operational definition affected by low reliability and lowvalidity?

Trying tostudy behaviours with unreliable measures is a waste of time; conclusions willbe meaningless, and results will not be able to be repeated. If something isvalid it is “true” and supported by evidence.

Whatis meant by the reliability of a measure?

theconsistency or stability of a measure of behaviour (tells us the amount oferror)

Distinguishbetween true score and measurement error.

True Score: person’sreal score on the variable


Measurement Error: the degree towhich a measurement deviates from the true score value

Compareand contrast the three ways to determine the reliability of a measure. Whenwould a researcher use each kind of reliability?

Convergent Validity:scores on the measure are related to other measures of the same or very similarconstructs


Discriminant Validity: scores on themeasure are not related to other measures that capture theoretically differentconstructs


PredictiveValidity: scores on the measure predict behaviour on a criterion measured inthe future ConcurrentValidity: scores on the measure are related to a criterion measured now (at thesame time)

Discussthe concept of construct validity, including how a researcher builds anargument for it.

Degree to which the operational value of a variable actuallyreflects the true theoretical meaning of the variable




Established using face, content, predictive, concurrent, convergent anddiscriminant validity

Compareand contrast convergent and discriminant reliability, predictive and concurrentvalidity.

Convergent Validity:scores on the measure are related to other measures of the same or very similarconstructs


Discriminant Validity: scores on themeasure are not related to other measures that capture theoretically differentconstructs


PredictiveValidity: scores on the measure predict behaviour on a criterion measured inthe future


ConcurrentValidity: scores on the measure are related to a criterion measured now (at thesame time)

Whyisn’t face validity sufficient to establish the validity of a measure?

Notsufficient to conclude that a measure has construct validity – appearance isnot a good measure of validity

Whatis a reactive measure?

A reactivemeasure tells what the person is like when he or she is aware of being observed

Distinguishamong nominal, ordinal, interval and ratio scales.

Nominal Scale: scale of measurement with two or more categories thathave no numerical (less than, greater than) properties


Ordinal Scales: themeasurement of categories form a rank order along a continuum


Interval Scale: Thedifference between the numbers on a scale is meaningful


Ratio Scales: a scale of measurementin which there is an absolute zero point, indicating an absence of the variablebeing measured. An implication is that ratios of numbers on the scale can beformed

Contrastthe major differences between qualitative and quantitative approaches toresearch.

Quantitative Approach (empirical): an approach to research that emphasizes scientific empiricism in design, data collection, and statistical analysis


Qualitative Approach: a set of approaches to research that emphasizes people’s lived experiences in their own words, and the researcher’s interpretation of those experiences, expressed in non-numerical terms

Describehow a researcher taking either a qualitative or quantitative perspective mightuse naturalistic observation.

Qualitative would use it to study behaviour in all types of social and organizational settings without a hypothesis in mind




Quantitative would use it to generate hypotheses for later experiments by observing, interviewing, examining archival info, etc..

Whatis naturalistic observation?

theresearcher makes observations in a particular natural setting (the field) overan extended period of time using a variety of information collecting techniques

Howdoes a researcher collect data when conducting naturalistic observationresearch?

Researchers immerse themselves in the situation

Distinguishbetween participant and non-participant observation. Compare the pros and cons.

Participant Observation: theresearcher assumes a role in the environment they are researching/observing


- Pro: may be able to experience the events the same as natural participants


- Con: may lose objectivity




Non-participant observation: the researcher does not assume a role in the environment


- Pro: easier to maintain objectivity


- Con: may miss out on aspects of the environment









Distinguishbetween concealed and non-concealed observation. Compare the pros and cons.

Concealed Observation: the researcher assumes a role in the environment but keeps the purpose of the research concealed


- Pro: less reactive because people don't know they're being studied


- Con: can stretch ethics




Non-concealed: the researcher assumes a role in the environment and tells people the purpose of the research


- Pro: ethically sound


- Con: reactivity

Whatis systematic observation?

thecareful observation of one or more specific behaviours in a particular setting(usually contrived by the researcher)

Whyare the data from systematic observation primarily quantitative?

- researcher is interested in only a few behaviours


- prior hypothesis


- observations are quantifiable



Whatis a coding system?

aset of rules used to categorize and summarize observations

Whatare some important considerations when developing a coding system?

- should be simple


- whether you are coding live behaviours


- length of time they'll be observing for

Whatis a case study?

a descriptive account of thebehaviour, past history and other relevant factors concerning a specificindividual

Whenare case studies used?

Thistype of research is usually done when an individual possesses a particularlyrare, unusual or noteworthy condition

Whatis a psychobiography?

atype of case study in which a researcher applies psychological theory toexplain the life of an individual

Whatis archival research?

usingpreviously compiled information to answer research questions

Whatare the major sources of archival data?

1. Writtenrecords


2. Masscommunications


3. Surveyarchives


4. Statisticalrecords

Whatis content analysis?

systematicanalysis of existing documents; used when coding systems are used to quantifyinformation in archival documents