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9 Cards in this Set

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Values and Social Identity Theory

Values Theory: wheel, four major facets: openness to change (hedonism, stimulation, self-direction), self-transendence (universalism, benevolence), Conservatism (security, tradition/conformity), Self-enhancement (power, achievement)




Social Identity Theory: social identity is the portion of an individuals' self-concept derived from perceived membership in a relevant social group.


-predicts intergroup behaviour,


based on perceived status differences, perceived legitimacy and stability of those status differences, and the perceived ability to move from one group to another.

What is a Tall Poppy?

Australian Idiom


"an especially well-paid, privileged, or distinguished person."


AND
"persin who is conspicuously successful", and frequently as "one whose distinction, rank, or wealth attracts envious notice or hostility."




"Tall Poppy Syndrome": high achiever, people wish to cut them down.




Tall Poppy Scale (Feather, 1989)

The role of attribution theory and deservingness theory in understanding attitudes towards tall poppies

Attribution Theory says that we attribute cause based on:


-the locus of a cause (internal or external)


-the stability of a cause (stable or unstable)


-the controllability of a cause (controllable or uncontrollable).




Deservingness Theory says:


-deserved outcomes are seen to be consistent with action


-Undeserved outcomes are seen to be inconsistent with the action


-judgements are based on valued behaviour leading to valued outcomes


-extends attribution theory, by separating controllability and value.




-> global self-esteem inversely related to support and fall of tall poppies: low SE root for fall, high SE root for reward.

Research on tall poppies: cross-cultural research


Triandis (1995)

Some countries emphasise that people should be similar, especially in regard to status (enjoy cutting down), emphasise inequality and differences in rank (deservingness).


AUS: more likely to favour fall or tall poppies


USA: more likely to reward




USA: rated competence values and accomplishment values as more important when compared with AUS and CAN.


AUS: rated conformity values as less important for self, and prosocial values as more important when compared with the USA and CAN.


CAN: rated conformity values as less important than did the USA students and affiliative contentment values as less important when compared wth USA and AUS.




All samples favoured reward for Tall Poppy; however USA sample rated values of competence, accomplishment ad conformity as more important when compared to AUS and CAN.




"Australian culture values achievement within a context of individualism, but also shows collectivist concerns for equality, friendship and group solidarity."

What is an Underdog? How do they relate to tall poppies?



"An underdog is an individual or group that is not expected to succeed against an opponent seen to have an advantage: better resources, being larger in size, greater ability."


-label also suggests positive qualities


-Ud's are evident in: history, folktales, religion, literature, sports, cinema, politics.

Empirical research on Ud's


1) Vandello, Goldschmied & Richards (2007)


2) Goldschmied & Vandello (2009)



1 -Top dogs perceived as more competent than underdogs


-underdogs perceived to exert significantly more effort than top dogs




2 - other-proclaimed ud received more support from democrats, no difference in repub. support.


- td perceived as cold but competent: ud perceived as warmer but not less competent

What is cultural cringe?

"a devaluation of the products and achievement of one's own culture relative to other cultures. That is, the culture relies on other cultures to validate its achievements."


-positive national Identity positively associated with lack of cultural cringe

What is mateship?

Australian concept: male friendships


-suggests equality and goodwill

What is egalitarianism?

value of equality for all people


Dyrenfurth (2007) found that when primed for their own national flag they were more rapidly able to recognise egalitarian words.