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10 Cards in this Set

  • Front
  • Back
Fecundity means...
Fertility
______ ______conducted the _______ experiment by pressing a bar to get rewarding feeling. The feeling of reward was discovered in the ________ ________.
James Old, Self-Stimulation, Reward Pathway
B.F. Skinner
Reward & Punishment is beyond Freedom & Dignity
Positive Reinforcement
Any event that increases the rate of response
Negative Reinforcement
Preventing the event from happening
Operant Conditioning
Shaping - reinforcing by successive approximation
Case of Susie
Used not giving her attention against her, she stopped coughing - behavior modification
Case of Lisa
Ran around school on hands and knees - reinforcing factor was friends laughing at her.
Continuous Reinforcement
Lower rate of responses
Partial Reinforcement
Higher rate of responses in intervals.