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8 Cards in this Set
- Front
- Back
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persuasion |
message change in belief, attitude, or behaviors |
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central route to persuasion |
people focus on arguments and respond favorable thoughts |
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peripheral route to persuasion |
influenced by incidental cues |
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credibity |
communicator perceived as expert and trustworthy |
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sleeper effect |
a delayed impact of a message, discounted message effective |
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channel of communication |
message can be written, oral video, pictures, face to face |
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cults |
1. rituals and belief 2. isolation from surrounding 3.. charismatic leader |
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attitude inoculation |
exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutation available |
