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15 Cards in this Set
- Front
- Back
Analogical representations |
Image mental representation of an object |
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Symbolic representation |
Abatract mental representation. (Ie: words) |
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Exemplar model |
Concepts have NO best representor. Instead, all examples of category members that you have encountered in the past |
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Prototype model |
Best representation of category. Average all members to arrive at prototype. |
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Script |
Schema for behavior of certain situation. (Ie: resturant, school, date) |
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Expected utility theories |
People make decisions by considering possible alternatives and choosing the most desirable one |
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Descriptive decision theories |
Attempts to predict how people actually make choices, not to define ideal choices |
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Heuristics |
Shortcuts used to reduced the amount of thinking needed to make a decision |
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Anchoring |
The tendancy to rely on the first piece of info encountered or info that comes quickly to mind |
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Framing |
The tendency to emphasize the potential losses or twins from alternative decisions. People weigh losses and gains differently |
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Availability heuristic |
General tendancy to make a decision based on the answer that comes most easily to mind |
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Representativeness heuristic |
Tendancy to place an item in a category if the item is similar to our prototype for that category |
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Affective Heuristic |
Affective forecasting. The tendency for people to over estimate how events will make them feel in the future |
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Restructuring |
A new way of thinking about a problem that aides in its solution |
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Functional fixedness |
Having fixed ideas about the typical functions of objects |