Comm

Front 1

7 components of comm

Back 1

Sender, receiver, message, channel, situation, feedback, noise

Front 2

Symbiosis

Back 2

Vehicles through which messages are disseminated to mass audiences

Front 3

Media literacy

Back 3

Competence or knowledge Bout mass media

Front 4

Marketplace of ideas

Back 4

Concept that a robust exchange of ideas, with nothing off limits, yields better consensus

Front 5

Media multi tasking

Back 5

Using 2 or more types of media at the same time

Front 6

Mass communication

Back 6

Technology enabled process by which messages are sent to large faraway audiences

Front 7

Human comm

Back 7

Interpersonal, small group, public, mass

Front 8

Demassification

Back 8

Medias focus on narrower audience segments

Front 9

Sub mass audience (niche audiences)

Back 9

Sections of the largest mass audience, with specific interests

Front 10

Narrowcasting

Back 10

Act of specifically seeking out or targeting niche or sub mass audiences

Front 11

Capitalism

Back 11

Economic system with profit as incentive for producing goods and services

Front 12

Revenue streams

Back 12

Sources of incomes- advertising, direct sales, subscriptions, gov find it, merchandise

Front 13

4 primary technologies

Back 13

Printing, chemical, electronic, digital

Front 14

Moveable metal type

Back 14

Innovative metal alphabet that made the printing press an agent for mass comm, invented by Gutenberg

Front 15

Vellum

Back 15

Animal skin that was treated and used for early printing

Front 16

Industrial revolution

Back 16

Use of machinery, notably steam powered, that facilitated mass production beginning in he late 1770s & throuh 1800s

Front 17

Pulp paper

Back 17

Machine manufactured from cotton or linen rags, replaced vellum

Front 18

Linotype

Back 18

Complex machine with typewriter like keys to set type into line from molten lead

Front 19

Halftone

Back 19

Reproduction of an image in which the various tones of gray or color produced various sizes dots of ink, ex: George seurat

Front 20

photography

Back 20

Chemical process of creating and preserving a visual image, ex: Joseph niepce

Front 21

Persistence of vision

Back 21

Fast changing still photos create the illusion of movement

Front 22

Phonograph

Back 22

First sounds recording and playback machine

Front 23

Telegraph

Back 23

Electricity enabled log distance comm, used mostly linearly, ex: Samuel morse

Front 24

Geosynchronous orbit

Back 24

Satellites period of rotation that coincides perfectly with earths rotation

Front 25

Telstar 1960

Back 25

First comm satellite

Front 26

Uplink

Back 26

Ground station that beams a signal to an orbiting comm satelitte

Front 27

Downlink

Back 27

Ground station that receives a related signal from comm station

Front 28

Semiconductors

Back 28

Tony silicon chips that function as on- off switches

Front 29

Lasswell model

Back 29

Who says what? Through which channel? To whom? With what effect?

Front 30

Gatekeepers

Back 30

Media people who influence messages en route

Front 31

Regulators

Back 31

Nonmedia people who influence messages

Front 32

Semantic noise

Back 32

Sloppy message crafting

Front 33

Channel noise

Back 33

Interference during transmission

Front 34

Environmental noise

Back 34

Interference at the reception site

Front 35

Filters

Back 35

Receivers factor that impedes comm

Front 36

Informational filter

Back 36

Receivers knowledge limits that impedes deciphering symbols

Front 37

Physical filter

Back 37

Receivers alertness that impedes deciphering

Front 38

Psychological filter

Back 38

Receivers state of mind that impedes deciphering

Front 39

Linear comm

Back 39

Message goes from one sender to one receiver

Front 40

Web comm

Back 40

Every person in a network can send & receive messages from anyone else in the network

Front 41

Mass comm

Back 41

Message goes from one sender to many receivers at he same time