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9 Cards in this Set
- Front
- Back
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marketing plans
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comprehensive strategic frameworks for identifying and achieving an organization's marketing goals and objectives
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marketing mix
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elements of product, price, place, and promotion, which sports marketers manipulate to achieve marketing goals and objectives
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internal factors
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factors inside a sport organization that affect the sport marketing climate (players, owners, team management, staff personnel)
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external factors
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factors outside a sport organization that affect the sport marketing climate (media, corporate sponsors, advertisers, spectators, federal regulations, regulations of sport governing bodies)
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SWOT analysis
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management technique available to sport marketers to help them assess the strengths and weakness of an organization and the opportunities and threats that it faces
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branding
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process of using a name, design, symbol, or any combo of them to help differentiate a product from the competition
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return on investment (ROI)
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objective assessment made by managers of a corporation to determine whether the amount of money paid for a sport sponsorship yielded an acceptable amount of earnings
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lifestyle marketing
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form of marketing in which corporations use sponsorships to affiliate with specific sports/sport events as a means of promoting their products to particular groups of consumers (target audiences) who exhibit certain lifestyles
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place
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comprehensive manner in which sport is distributed to consumers
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