Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
Bandwagon
|
Everyone is doing it, so should you.
"Don't be left out." |
|
|
Plain folk
|
ordinary or common people who can be trusted.
|
|
|
Glittering generalities
|
glowing, positive emotional appeal. attractive.
|
|
|
Emotional appeal
|
strong feeling
Loaded words Fear |
|
|
common sense
|
uses good or bad and right or wrong to influence reader
|
|
|
free or bargain
|
something for nothing or almost nothing
|
|
|
testimonial
|
using words of a famous person to influence.
|
|
|
citing statistics
|
percentages and mathematical information.
|
