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6 Cards in this Set
- Front
- Back
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Glowing Generalities |
The notion that if you do what is asked of you, everything will be all right. |
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Testimonial |
Gives approval for an idea using life examples. |
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Bandwagon |
The suggestion that you should not miss out on something that lots of other people are doing or buying. |
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Loaded words |
Using strong vocabulary to appeal to emotions. |
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Half truths |
Telling only half the truth to suggest that something bad might happen |
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Fear |
Creating fear in the viewer |
