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8 Cards in this Set
- Front
- Back
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special packaging |
a special way to present products to make them look unique |
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trademark |
a specil symbol an image that suggests a particular product |
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brand awareness |
using a special recognizable kind of advertising year after year |
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pleasant association |
advertising that doesnt tell you much about the product but suggest pleasant associations with it |
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unpleasant association |
attempts to frighten or shame you into buying a product - often disguised by humor |
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magic |
association of products with mysterius powers suggestion that the product will change the buyers life |
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puffery |
exaggeration of product, avoiding lies but make unrealistic claims |
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floating comparatives |
uses language in unusual ways to suggest some improment or advantage in their product without saying clearly what it is |
