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7 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Use of derogatory or negative words. In this technique it is hoped that the audience will accept the connection without investigating the evidence |
Name-Calling |
Fascist, terrorist, cowardly, radical (during WWII using Jap for Japanese). |
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These are virtue words (good, democracy, religious, motherhood) for which we have deep seeded ideas. Propagandists will use these words to get people to choose a side or fight a war but their definition of the word may not be the same as yours. |
Glittering-Generalities |
If you are patriotic, you will fight in this war. Good people do this (fill in) and during WWII good mothers can and scrap. |
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This is used when propagandists make something awful or negative more palatable. Words that are bland or neutral are often used. |
Euphemism |
Civilian deaths are “collateral damage,” lying is “fabricating,” and murder is “liquidation,” and during WWII (and other times of war) death is “loss.” |
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The recommendation or endorsement of something by a person whose opinion is valued (or who is famous). |
Testimonial |
A doctor selling a medication on television, a famous singer endorsing a presidential candidate and during WWII President Roosevelt telling Americans to buy War Bonds. |
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Everyone is doing it and so should you. No one wants to be left out or ignored so people will join or agree when they believe “everyone” is doing it. |
Bandwagon |
Peer pressure, joining a religious group or political party, buying a product or service and during WWII posters that said everyone has a Victory Garden, or scraps, or joins up. |
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The propagandist warns that something horrible will happen to the group or person if they do not follow a specific course of action. |
Fear |
If you don’t vote for me we will be attacked by our enemy, and during WWII posters that said if you don’t conserve bacon fat, soldiers will die. |
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When the propagandist transfers the importance, power, or approval of something we respect and accept to something else they wish us to accept and respect. |
Transfer |
Example: a picture of a cross or other religious symbol next to a politician, “science based” and during WWII they often used Uncle Sam in posters to show that something was “American |
