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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Bandwagon |
Everybody is doing this |
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Name-calling |
A negative word or feeling is attached to an idea, product, or person |
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Testimonial |
A famous person endorses an idea, a product, a candidate |
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Glittering generality |
A commonly admired virtue is used to inspire positive feelings for a person, idea, or product |
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Plain-folks appeal |
This idea, product, or person is associated with normal, everyday people and activities |
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Transfer |
Symbols, quotes, or images of famous people are used to convey a message |
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Emotional words |
Words that leave us with positive feelings are used to describe a product, person, or idea |
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Faulty reasoning |
Factual supporting details are used though they do not support the conclusion |
Ad says: Christians believe in God. You can also say: Muslims believe in God. Therefore: Christians are Muslims..? |
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Feari |
-Our fears are displayed -Ideas, candidates, or products are shown to put our fears to rest |
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