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5 Cards in this Set

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  • Back
Marketing;the total of activities involved in the transfer of goods from theproducer or seller to the consumer or buyer, including advertising,shipping, storing, and selling
Advertising; the profession of planning, designing, and writing advertisements
propaganda; information, ideas, or rumors deliberately spread widely to help orharm a person, group, movement, institution, nation, etc.
Bandwagon; lPersuading people to do somethingby letting them know others are doing it.
Testimonial;lUsing the words of a famousperson to persuade.
Transfer; Using the names or pictures of famous people but not using direct quotes.
Repetition;lThe product name is repeated atleast four times.
Name Calling;Thistechniques consists of attaching a negative label to a person or a thing.People engage in this type of behavior when they are trying to avoid supportingtheir own opinion withfacts. Ratherthan explain what they believe in, they prefer to try to tear theiropponent downAPy(ǫzjQ
Emotional Words; Wordsthat will make you feel strongly about someone or something.

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